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Product Updates & Announcements

Get updates on new releases, company news, and any other important details here.

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288 Topics
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Introducing the redesigned Klaviyo Academy

We’re excited to announce a new and improved Academy experience! We’ve launched an updated design that includes: a new homepage, featured resources, improved search, and a more intuitive organization to help you find the education content you need. And don’t worry–if you have any courses or certificates bookmarked, all links will still work as expected.A new homepage experienceOne of the biggest areas that we focused on was the homepage. We’ve upgraded the entire look with new colors and styles to greet you. We wanted to provide a page that gets you to the content you need quickly, but also highlights suggested and new resources.Check out the “New and noteworthy” section for proven Best Practices, featured releases, and access to Klaviyo’s YouTube channel. We will continually update this area with new content and other important information.  Live trainings added to AcademyPreviously, if you wanted to find available live trainings and on-demand resources, you had to visit two different

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Contributor I
Victoria_ap_G
Expert Problem Solver I
Victoria_ap_G2025 Champion
published in Product Updates & Announcements
Meet the Champions: Victoria ap Gwynedd

Why did you get started with Klaviyo? The best marketing platform out there What message do you have for people new to Klaviyo? If you work in e-commerce, your work life is going to get so much easier and more productive with Klaviyo. When first starting, set up your basics then get creative - walk don't run! What is your favorite part of Klaviyo? The real-time segmentation, it's so simple to see who your customers are and how they are behaving. It's all about speaking to the right person, at the right time with the right message. What does the Klaviyo Community mean to you? A place to share our knowledge of Klaviyo, and be inspired by others  📕 What is ​​your favorite or most inspirational book?Station Eleven by Emily St John Mandel What is your most treasured possession?my antique engagement ring Who would play you in a movie?Emma StoneWhat is your favorite movie?Howl's Moving Castle What is your favorite vacation spot? East coast of Costa Rica Looking to connect further

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Contributor I
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Wishing you BFCM success – share your stories with us!

Hello!As Black Friday and Cyber Monday approach, we (the Community Team) want to take a moment to wish each and every one of you success as you gear up for the big shopping days ahead. Whether you’re launching deals, scaling operations, or simply navigating the frenzy, we hope this is your most successful BFCM yet! We’d love to hear how everything goes! After the rush is over, share your:Success stories Lessons learned Challenges you faced Templates you could not have lived without Flows that made the most moneyWe can’t wait to hear how you made this BFCM count!Best of luck, and happy selling! 🚀🛍️~Chloe  

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V
Contributor II
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Community member spotlight: Sujal Shrestha

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Sujal (KLIENT) to learn more about their background and advice for others, here’s what Sujal had to share: Can you share a bit about you and your business?I’m Sujal, from Nepal. Started out doing email gigs back in high school — now I run a full retention agency with my team providing email and sms that’s helped 50+ global brands generate over $10M+ through email and SMS. What drew you to partner with Klaviyo?Answer: Honestly? It just worked. The flows, the UI, the logic — it simple, easy and gave me the structure I needed to build systems. Feels like home now. What attracted you to join the Klaviyo Community?Answer: I had been following some of the Community Champions for a while. Wanted to see how other operators were thinking. Not just tactics — but actual systems, setups, results.  How has the partnership with the Community affected your business?Being part

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Sujal
Expert Problem Solver II
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Inspire others: share your favorite template

 We all know how a great template can be the spark of creativity! Whether it's one you’ve created yourself or a template you stumbled upon that inspired you, we want to hear about it. This post is all about sharing and spreading inspiration within our amazing Community. Got a template that’s made your work easier or more exciting? Or maybe you’ve seen one that got your creative wheels turning? Share it here and let’s inspire each other to create something amazing! Feel free to drop your template links, descriptions, or even just a shout-out to the ones that have made a difference for you. Let’s build a treasure trove of ideas and templates to help each other grow! Looking forward to seeing what’s inspired you! 

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ali786
Expert Problem Solver I
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
SMS Reporting Dashboard: Your one stop for SMS performance insights

We are excited to introduce a new update to the Klaviyo platform: the SMS Reporting Dashboard.This feature provides a comprehensive view of your SMS performance, equipping your business with the insights you need to track, understand, and optimize your SMS marketing effectively.The problemSMS marketers need to track key performance indicators (KPIs) specific to the channel to optimize their strategies effectively. Evaluating channel performance can be cumbersome when your data is spread out across multiple locations and views.The solutionTo address these challenges, Klaviyo has launched the new SMS Reporting Dashboard. This powerful tool consolidates all essential SMS data into a single, user-friendly view. With the SMS Reporting Dashboard, you can: Analyze total SMS revenue and conversion rates: Gain insights into the revenue generated and conversion rates for your SMS efforts across campaigns and flows. Track SMS audience growth: Monitor the growth of your SMS subscriber list over ti

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stephen.trumble
S
Klaviyo Employee
SharlyneKlaviyo Employee
published in Product Updates & Announcements
Introducing 3 new Academy courses

Create a loyalty programWhat is it?Intermediate-level course that teaches customers how to set up a loyalty program in Klaviyo that best suits their business. By the end of this course, you'll be able to:Determine the criteria for your VIP segment Set up automated welcome messages Design personalized VIP campaign content Target VIP customers with forms Reach VIP customers on social media Analyze loyalty program performance data Identify strategies to improve your loyalty programWho should take this course?Klaviyo users who want to set up a loyalty program in Klaviyo and learn key features to personalize the experience for their VIP audienceCreate strategic sign-up formsWhat is it?Beginner-level course, customers will learn how to build strategic sign-up forms in Klaviyo that help increase ROI. By the end of this course, you'll be able to:Explain the role forms play in a customer’s journey Align forms with business goals Apply design principles to forms Create forms to collect customer

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Akers Digital
Partner - Silver
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
What is our Community Champions program?F.A.Q.

Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about what our program and why it is so impactful for Klaviyo and our Community!  About our Champions Program 🏆 Community Champions are global Klaviyo brand advocates in the offline and online space. They are ecommerce, industry, and platform experts who have an immense impact on our ecosystem externally and internally. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together!      FAQs ❓ What does a Champion do? A Champion actively participates across our Klaviyo ecosystem to share their knowledge and insights; for instance, you can see Champions doing any of a combination of the following:  Engage regularly in the Klaviyo Community (sharing advice, strategies, troubleshooting, etc.) Create educational content whether it’s writing an article for our  in our Show and Tell section or our blog Share their

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Taylor Tarpley
Community Manager
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
Unlock more conversions with Extended ID and Shopify Pixel Sync

Nearly 98% of a brand’s website traffic is anonymous. And for marketers, it’s getting harder to identify and engage these anonymous visitors. Browsers like Safari are tightening cookie restrictions, limiting the time you can track user data to as little as 7 days.What does this mean for you? Missed opportunities. Without knowing what products people are browsing, what they’ve added to their cart or what they abandoned, you can’t engage them effectively. You lose out on the chance to nudge them towards conversion, leaving revenue on the table.Various mechanisms have emerged to help brands work around these restrictions. Unfortunately, many of these approaches violate data privacy principles by tracking users without their knowledge or consent. For example, cross-site tracking monitors users across different domains without their explicit consent. Another practice is to use third-party identity graphs to resolve device data like IP addresses, browser, and OS version into “highly delivera

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Contributor II
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
5 one-click integrations to level up acquisition and conversion

What are some of your favorite integrations? A significant portion of your essential data comes from external sources and the more data you have in Klaviyo, the stronger your personalization, segmentation, and analytics can be.We’re highlighting 5 key integrations to help you drive new customer acquisition, enhance personalization across every channel, and, as a result, boost repeat purchases: 1. TikTok  Key use cases for TikTok:  Retarget high-intent segments to drive conversions: Target segments like cart abandoners or previously engaged customers to re-engage them and drive revenue. Exclude unlikely-to-buy segments to save ad dollars: Exclude specific lists or segments from your ad campaigns, like recent purchasers or customers with open support tickets, to optimize your ad spend. Leverage lookalikes to grow your customer base: Build lookalike lists of potential new buyers based on your highest-value customers, like an RFM-based champions segment. 2. Buy with Prime Key use cases for

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Contributor I
cassy.lee
cassy.leeKlaviyo Alum
posted in Product Updates & Announcements
Click to View Updated Cyber Weekend Support Hours

Hi Klaviyo Community, Just as a friendly reminder, Klaviyo will be closed on Thursday, November 26th, 2020 for the Thanksgiving holiday!Below, please note the updated Cyber Weekend Support Hours. Additionally, if you still need some sending strategies to implement before the holiday, make sure to check out our Black Friday Cyber Monday Crash Course!  For those celebrating, I hope you all have a safe and wonderful holiday! -Cass.

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cassy.lee
Anni.Kim
Klaviyo Employee
Anni.KimKlaviyo Employee
posted in Product Updates & Announcements
Calling all Klaviyo Agency Partners! What do you want to see in Partner Academy?

Hi Klaviyo Partners,I’m Anni, a Partner Content Specialist, and my job is to create content that helps you deliver a top-notch experience for your clients. I’m interested in hearing about what content you’d like to see in Partner Academy so I can support you as you grow your agency. Here are some questions to get us started:What are your biggest challenges or areas for improvement when selling to or servicing Klaviyo clients? What specific topics are you interested in learning more about? What format of content helps you learn best (long courses, short clips, articles, etc.)? What general feedback do you have about Partner Academy today?If you’re interested in setting up a 15 minute call to discuss further, please email me directly at anni.kim@klaviyo.com. I look forward to hearing from many of you! 

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Anni.Kim
Klaviyo Employee
bill.hamilton
Klaviyo Employee
bill.hamiltonKlaviyo Employee
posted in Product Updates & Announcements
Black Friday Strategy - Growth Team A

Hello Community!My name is Bill I am a member of the Growth Success Team here at Klaviyo. We are a team of strategic experts with the goal of helping you make the most out of your Klaviyo account. With BFCM rapidly approaching our team will be in community more often to help make sure that everyone feels supported and ready cyber weekend. For this post I wanted to cover a few resources and piece of advice to get you started. First, we have a content calendar template to help visualize your BFCM communications. Once everything is plotted out you can begin creating the content and get your team on the same page to make Cyber Weekend as stress free as possible.When considering your BFCM strategy, one point I always like to make is to consider what your audience is telling you. My mantra is always “use data to drive your decision making”, take a look at your previous campaigns and identify which performed well and which performed less than what was expected. What was the difference between

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bill.hamilton
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
Klaviyo is currently experiencing Delays on Toll Free numbers sending MMS. Please visit the Klaviyo Status page for more details

Hey Community!Klaviyo is currently experiencing delays in Toll Free numbers sending MMS due to a limitation in downstream capacity. This incident began on Friday, November 26 shortly before 10:00 AM Eastern Standard Time. Campaigns, Preview Sends, Flows, Conversations, and Keywords may be impacted. For upcoming sends, we recommend using SMS campaigns.We are actively working to reduce delays and will continue to provide updates on our Klaviyo Status page. You can also receive automated updates on this incident by Subscribing to this incident.Thank you for your patience and have a happy BFCM!David

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David To
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
Klaviyo is currently experiencing an AWS incident affecting components of Klaviyo application

Good morning Community!Due to an ongoing AWS incident, we are experiencing a range of degradations in the Klaviyo application. This includes elevated error rates using the Klaviyo app, processing signup form events, and delays in analytics processing. We are continuing to investigate this issue and will provide further updates on our Public Status page. To receive automated updates pertaining to this specific incident, we recommend subscribing to the incident by clicking the Subscribe option near the top. Thanks for being a part of the Klaviyo Community!David

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David To
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
Issues Accessing the Klaviyo Help Center

Hello Community members!Klaviyo has identified an issue leading to disruptions when accessing the Klaviyo Help Center due to an issue with an upstream provider. Support ticket creation may be delayed as a result. Our engineering team is working to restore availability as quickly as possible.In the interim, please search through our Community Forum for additional resources. Additionally, we have created a temporary version of our Help Center here: https://klaviyo.zendesk.com/hc/en-usWe are continuing to investigate this issue and will provide further updates on our Public Status page. To receive automated updates pertaining to this specific incident, we recommend subscribing to the incident by clicking the Subscribe option near the top. Thanks for being a part of the Klaviyo Community!David

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David To
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
[Klaviyo Status] Issues Accessing the Klaviyo Developer Portal and Klaviyo Academy

Hello Community!Klaviyo has identified an issue leading to disruptions when accessing the Klaviyo Developer Portal and Klaviyo Academy due to an issue with an upstream provider.You can follow along to receive automated updates related to this incident by subscribing via the incident specific page or our Klaviyo Status page!As always, thank you for your patience as our team works to resolve this incident!David

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David To
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
[Klaviyo Status] Email Plan Downgrades

Hello Community,Klaviyo is currently experiencing an issue around unintended email plan downgrades. Our engineering team is aware and is working on restoring plan access to all impacted customers. We apologize for the inconvenience and will continue to provide updates through our Public Status Page. Don’t forget to subscribe to receive automated updates on the incident by clicking on the button near the top of the page. As always, thanks for being a part of the Klaviyo Community and for your patience as we work towards a resolution!David

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David To
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
Klaviyo Scheduled Integration Maintenance

Hello Community,On June 1 from 10 pm to 10:30 pm US Eastern, Klaviyo's Engineering team will be performing maintenance on our integration infrastructure. During this time, integrations may not be created or updated.Flows and segmentation relying on events from these integrations may experience minor delays.We appreciate your patience and please reach out to our support team with any further questions or concerns pertaining to this maintenance.As always, thanks for being a part of our Klaviyo Community!

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David To
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
Live chat unavailable on Monday, June 20, 2022

Hello Community!I hope everyone is doing well!Juneteenth, or “Freedom day” is celebrated commemorating the ending of slavery in the United States.In observance of this holiday, live chat will be unavailable next Monday, June 20, 2022 and will resume regular operating hours on Tuesday, June 21, 2022.We apologize for the inconvenience, and we encourage you to take advantage of our self-serve resources on the Help Center and here of course! You can also find more information and the history of Juneteenth from the resources below:History: What is Juneteenth? NPR: Juneteenth: What is and How it is Observed Smithsonian: The Historical Legacy of JuneteenthHappy Monday!David

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David To
Klaviyo Employee
David To
Klaviyo Employee
David ToKlaviyo Employee
posted in Product Updates & Announcements
Live chat unavailable on Monday, July 4, 2022

Happy Friday Community!I hope everyone is having a great week!In observance of Independence day in the US, Live Chat Support will not be available on Monday, July 4, 2022.We apologize for the inconvenience, and we encourage you to take advantage of our self-serve resources on the Help Center and here of course! July 4th/Independence day is a holiday in the United States celebrating its nationhood and declaration of its independence from the United Kingdom. You can also find more information and the history of Independence day from some of the resource below:History: Fourth of July – Independence Day National Geography: America declared independence on July 2—so why is the 4th a holiday? PBS: The History of America’s Independence DayHave a great weekend!David

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David To
Klaviyo Employee
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
May Product Update

Another month has come and gone! We’ve been hard at work bringing you new features that make it easier for you to take action based on your data. With new integrations and in-app assistance, our new May releases help you market to your customers more efficiently. Top features this monthA redesign of our profile pages so you can move faster  new updatesRedesigned overview report for flow and campaign analytics Learn more about this report in flows, and in campaigns. Buy with Prime integration Learn more about how it works. Introducing the accessibility assistant for signup formsVisit the Help Center. Other notable releases Speed up your workflow with the redesigned settings pageCheck out what key changes were made or visit the settings page of your account to explore this release.The flows deliverability tab is now available Learn more about where to access this report within flows.New commercetools integration Learn more. 

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stephen.trumble
stephen.trumble
stephen.trumbleKlaviyo Alum
published in Product Updates & Announcements
NEW Academy Course: Create a content calendar in Klaviyo

Plan your content for the new year with Klaviyo’s campaign calendar!By the end of this resource, you will be able to:Establish content pillars that align with specific business goals. Plan and schedule campaigns in the Klaviyo campaign calendar. Improve the customer experience across multiple channels.Share your strategies for coordinating major promotions across multiple channels!Start nowHave a question? Comment below to let us know. 

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stephen.trumble
DavidV
Partner - Platinum
DavidV2025 Champion
published in Product Updates & Announcements
Meet the Champions: David Visser

Why did you get started with Klaviyo? We noticed that the existing platforms available in the market were not specifically setup to deal with the requirements and needs of eCommerce merchants. What message do you have for people new to Klaviyo? Don't be intimidated and get stuck in! There is so much value that you can drive using the Klaviyo platform, and Klaviyo is built full of excellent out-of-the-box templates for campaigns, sign up forms & flows. There are also a lot of great resources available including trainings, the Community and learning directly inside the platform! What is your favorite part of Klaviyo? I absolutely love being able to directly show the return on investment in the platform. It's always an exciting time when we get to bring a customer across from their existing platform onto Klaviyo. We try and get an initial buildout done quite quickly (sign up form, welcome flow, abandon cart etc) and get them live, then wait for the numbers to start coming in.

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DavidV
Partner - Platinum
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Carl Reynolds

Why did you get started with Klaviyo? Fell in love with email marketing and Klaviyo was my favourite tool that let me execute my vision and goals with my clients. What message do you have for people new to Klaviyo? Never stop learning! What is your favorite part of Klaviyo? The analytics, flow builder and tracking. What does the Klaviyo Community mean to you? Everything. 📕  What is ​​your favorite or most inspirational book?Harry Potter What is your most treasured possession?My pets Who would play you in a movie?Willem DefoeWhat is your favorite movie?Lord of the rings What is your favorite vacation spot? Tjörn Looking to connect further for questions or custom solutions? Look us up on our Partner Page! 

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Taylor Tarpley
Community Manager
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