Product Updates & Announcements

 We all know how a great template can be the spark of creativity! Whether it's one you’ve created yourself or a template you stumbled upon that inspired you, we want to hear about it. This post is all about sharing and spreading inspiration within our amazing Community. Got a template that’s made your work easier or more exciting? Or maybe you’ve seen one that got your creative wheels turning? Share it here and let’s inspire each other to create something amazing! Feel free to drop your template links, descriptions, or even just a shout-out to the ones that have made a difference for you. Let’s build a treasure trove of ideas and templates to help each other grow! Looking forward to seeing what’s inspired you! 

At Klaviyo, we wholeheartedly embrace and foster a vibrant community, where members come together to share their valuable insights, uplift one another, and offer constructive feedback. We deeply appreciate the incredible contributions of our members. Let’s celebrate our outstanding contributors for the month of May. Get ready to meet our allstar members who have truly shone bright!🏆Introducing our exceptional contributor for this month, Don Gibbs ( @dgibbs  ). Don has truly made an impact with an impressive score of 180 points! Don has shared their expertise by initiating 8 new topics and providing valuable insights through 10 replies. Furthermore, their contributions have resonated with our community, garnering 5 appreciative likes. We applaud Don for their outstanding performance and dedication in making our community thrive with their invaluable contributions. Cong

 Why did you get started with Klaviyo? Several of my clients were using Klaviyo when I started consulting for them. What message do you have for people new to Klaviyo? Klaviyo does a great job of making the tool easy to use. Its also very customizable depending on what your business needs. Be patient as you learn a new tool and check out the help articles and join the community to ask questions! What is your favorite part of Klaviyo? My favorite part of Klaviyo has got to be the granular message reporting! Not every ESP includes as much detail as Klaviyo so its easy to dig into the performance of your message and see how it performed across many different levels. What does the Klaviyo Community mean to you? The Klaviyo community is awesome! Its a great place to get help and find inspiration. I am s

Nearly 98% of a brand’s website traffic is anonymous. And for marketers, it’s getting harder to identify and engage these anonymous visitors. Browsers like Safari are tightening cookie restrictions, limiting the time you can track user data to as little as 7 days.What does this mean for you? Missed opportunities. Without knowing what products people are browsing, what they’ve added to their cart or what they abandoned, you can’t engage them effectively. You lose out on the chance to nudge them towards conversion, leaving revenue on the table.Various mechanisms have emerged to help brands work around these restrictions. Unfortunately, many of these approaches violate data privacy principles by tracking users without their knowledge or consent. For example, cross-site tracking monitors users across different domains without their explicit consent. Another practice is to use t

Hey Klaviyo Community!With Black Friday and Cyber Monday just around the corner, it’s time to focus on one of the most critical aspects of your messaging—conversions. We want to hear your best strategies for turning visitors into buyers during this high-stakes shopping season.Challenge: Increase conversionsObjective: Share your most effective tactics for increasing conversions during Black Friday and Cyber Monday.How to Participate:Think: Reflect on the techniques that have worked best for you in the past or come up with a new strategy that you plan to test this year. Share: Post your conversion-boosting tactic in the comments below. This could be anything from optimizing landing pages, using social proof, offering limited-time deals, or creating a sense of urgency. Engage: Explore other members' tactics, give a “like” to your favorites, an

Have you ever wondered who our Community Champions are and what they do exactly? Here’s some information about what our program and why it is so impactful for Klaviyo and our Community!  About our Champions Program 🏆 Community Champions are global Klaviyo brand advocates in the offline and online space. They are ecommerce, industry, and platform experts who have an immense impact on our ecosystem externally and internally. They are passionate about sharing their knowledge with others so every member of the Klaviyo Community can own their growth together!    

This week’s Friday FAQ: What are the key dates to remember this holiday season?With Cyber Weekend and the holiday season right around the corner, join Chanel to make sure this is your best season yet.Join a Cyber Weekend themed live training today: https://www.klaviyo.com/events/live-training

For the next few weeks, we’re swapping the Friday FAQ with a short series on how to build relationships with your customers. Join Julia as she breaks down the customer journey and how you can use Klaviyo automations to connect with the right people at the right time. 

Why did you get started with Klaviyo? Fell in love with email marketing and Klaviyo was my favourite tool that let me execute my vision and goals with my clients. What message do you have for people new to Klaviyo? Never stop learning! What is your favorite part of Klaviyo? The analytics, flow builder and tracking. What does the Klaviyo Community mean to you? Everything. 📕  What is ​​your favorite or most inspirational book?Harry Potter What is your most treasured possession?My pets

 🎙️ This week’s Friday FAQ: Can I schedule reports to run automatically in Klaviyo? 🎙️ Join Jenn for a 60-second overview of the new scheduled reports feature in Klaviyo. Your reporting routine just got a whole lot easier! To learn more, check out help.klaviyo.com. 

It has been quite the year and we are excited for all that is to come in 2022. Check out the video below for a special message from the team. During this reflective time of the year, we want you to know that we are so appreciative of the community that you are helping to build here at Klaviyo.Thank you for being a part of Community in 2021 and we look forward to continuing to learn with you in 2022! We wish you success, health, and happiness in the year ahead!  Check out our

 Klaviyo helped brands earn $15 billion in 2021, showing the true power of email and SMS marketing. To get the most out of your Customer-First Data™, you need an audience to speak to. Signup forms help to grow your email and SMS audience—so you can start sending meaningful content to your subscribers. Join Julia LiMarzi as she outlines the 3 steps to help accomplish your signup form goals.

🎙️ This week’s Friday FAQ: How should I prepare for the winter holidays? 🎙️Catch up with Ashley to learn how to make your marketing content merry and bright! You can find more inspiration on our Academy! How are you putting a holiday spin on your content and offers this time of the year? Share with others below!

 Why did you get started with Klaviyo? I was looking for a more robust email platform for direct to consumer brands. What message do you have for people new to Klaviyo? Get the basics done first, then test test test your way to improvement. What is your favorite part of Klaviyo? Robust analytics & testing. What does the Klaviyo Community mean to you? A very knowledgeable and supportive group. Sunset in Kihei, Maui, HI, one of Tim’s favorite places

Feeling the strain of silo-ed data and disjointed tech stacks? It can make scalable personalization feel impossible. Luckily, in February, Klaviyo became the only CRM built for B2C, directly addressing the disjointed tech stack and fragmented data challenges. We’re proud to offer more features designed to take your personalization strategy even further:Automated SMS conversations Mobile in-app messaging Custom objectsRead more about these features in our blog.Let us know in the comments:Whic

 Most CRMs were built for sales teams, not fast-growing B2C brands juggling high volumes, high expectations, and fragmented tools. But that’s changing. Klaviyo was just recognized by IDC for launching the first CRM truly built for B2C, from the ground up.It’s not a “Frankenstack” or a bolt-on. It’s a unified platform where marketing, service, and data work together in real time - turning customer experience into a growth engine. Learn more in our blog. And let us know in the comments: How are you thinking about the role of service in you

In today’s fast-moving digital landscape, brands are no longer competing just on products or price - they are competing on customer experience. But as consumer behaviour evolves, so do the challenges facing marketers. Consumers might check TikTok, Instagram, email, and WhatsApp before their first coffee, yet many brands are still stuck managing each channel in isolation. The result? Fragmented experiences, repetitive messaging, and missed opportunities.  At Klaviyo, we believe it’s time to move from channel chaos to true connections. Our latest innovations in omnichannel marketing are designed to help brands orchestrate seamless, real-time engagement across every touchpoint - powered by unified data and adaptive AI.  But to ensure we are building the right solutions in the EMEA region, we need your input: Which mobile channels (SMS, RCS, WhatsApp) are most important to your business?  How do you combine these channels

With so much change happening recently around data privacy, we wanted to break down the critical updates and offer tips to navigating the new regulations. To do this, we’ve tapped a handful of marketers, agencies, and tech partners to share their insights and created resources that everyone can learn from and use to find solid footing in this shifting landscape. Visit our new Data Privacy hub to learn: What the privacy changes are How they could affect you a

How did you get started with Klaviyo? I was put in charge to build a brand's eCommerce business and when I asked around what email service to use - Klaviyo was the top choice! What message do you have for people new to Klaviyo? Keep it simple. Don't look for hacks/secrets to grow your email revenue. Build relationships, add value to your subscribers, and be patient. What is your favorite part of Klaviyo? How easy it is to use (flow templates, analytics, email builder). What does the Klaviyo Community mean to you? A place where we can help each other grow.  Manny with his family 

 Why did you get started with Klaviyo? Because of its great platform capabilities, super engaging & helping Community, better deliverability features and partner program. What message do you have for people new to Klaviyo? Just do it! If you ever feel stuck while working on Klaviyo, just ask for help in the Community, that’s where magic happens 🙌🏻 What is your favorite part of Klaviyo? Flows What does the Klaviyo Community mean to you? It’s an awesome place to connect with like-minded folks, provide value and learn from awesome people!   What is your most treasured poss