October 2025 new product features recap

Highlights

This month’s updates make it even easier to personalize, automate, and measure success across channels. Here are the big releases to check out.

WhatsApp Double Opt-In

Now you can capture consent more clearly with WhatsApp double opt-in. This feature ensures compliance and builds trust by confirming that subscribers truly want to receive your messages — improving deliverability and engagement.

Funnel-based Segments

Make your segmentation more powerful with funnel-based segments. Build segments around the stages of your customer journey — like discovery, consideration, and conversion — to deliver the right message at exactly the right time.

Tone of Voice for K:AI Customer Agent

You can now define how your K:AI Customer Agent communicates. Choose from professional, friendly, or clever tones to ensure that your automated responses align perfectly with your brand personality.

Sticky Product Page CTAs

Keep shoppers engaged and drive more conversions with sticky call-to-action (CTA) buttons on product pages. Customers can easily add items to their cart or start checkout no matter where they are on the page.

Universal App Links with Tracking

Easily direct customers to your app and track engagement with universal app links. Whether they’re opening your campaign from iOS or Android, you’ll get full visibility into app-driven conversions and behaviors.

Full October recap

Here’s a rundown of everything new across Klaviyo this month.

Messaging & Compliance

• Contact Card Download Links (SMS) – Add downloadable contact cards in messages using the new {{ contact_card_link }} tag for better reach with fewer credits.

• Attach Products to Mobile Messages – Easily include product images and links in SMS, RCS, or WhatsApp—no manual copying required.

• Texas State-Level Quiet Hours – Klaviyo now automatically enforces Texas SMS quiet-hour rules, including Sundays.

• WhatsApp Double Opt-In – Confirm consent with a two-step opt-in flow to improve compliance and subscriber quality.

• Ireland Two-Way SMS – Launch fully interactive SMS in Ireland with support for longcodes, keywords, and conversations.

• WhatsApp Button Click Events – Track engagement by capturing click events on WhatsApp template buttons.

Klaviyo AI

• Tone of Voice for Customer Agent – Match your Customer Agent’s responses to your brand’s personality with four tone options.

• AI Image Remix (Forms & WhatsApp) – Instantly edit or reimagine images with Gemini 2.5 Flash, now available across more editors.

• Channel Affinity Traits Export – Export channel preference data alongside other predictive traits for deeper insights.

• ChatGPT MCP Server Connector – Pro users can now connect Klaviyo directly to ChatGPT for data access and automation.

Campaigns & Flows

• Omnichannel Campaigns Performance Page – View all channel metrics in one place across email, SMS, WhatsApp, and more.

• Omnichannel Campaigns Exit Conditions – Automatically stop campaigns when customers convert to avoid over-messaging.

• Automated Conversations Design Refresh – Enjoy a faster, more intuitive experience building automated SMS conversations.

• Keyword Trigger as Profile Property – Save trigger words as profile properties for smarter segmentation and personalization.

Push & In-App

• Deep Linking for Push Notifications – Direct customers to app content with full UTM and click tracking support.

• In-App Forms Event Triggering – Trigger form displays based on real-time customer actions for higher conversions.

Helpdesk & Support

• Gorgias Historical Import – Migrate up to 5,000 historical tickets from Gorgias to keep full context in Klaviyo Helpdesk.

• CSAT Integration – Turn customer satisfaction scores into segmentation and flow triggers for smarter retention.

• Order Address Editing – Fix shipping issues instantly by editing order addresses directly in Helpdesk.

• Product Card Selector – Empower agents to add product recommendations to webchat, SMS, or email replies.

Apps, Integrations & Data

• Product Feeds: Expanded Category Filtering – Combine category rules using “any of” or “all of” for more precise filtering.

• Catalog Insights for All Integrations – Access product performance data, even from non-standard or custom integrations.

• Enhanced First/Last Active Traits – Engagement traits now update hourly for greater segmentation accuracy.

• Coupon Search and Sort – Quickly locate and organize coupons without endless scrolling.

Analytics & Personalization

• Improved Next Best Product Recommendations – More accurate recommendations powered by same-cart purchase data.