I feel like i know the answer to this but I just want to confirm.
My client asked if we can AB test a segmentation strategy i had proposed on our flow campaigns but I’m pretty sure that’s not possible since most flows are triggered by an action.
Additionally, I started wondering if you can even AB test segments for like campaigns? Again I don’t think you can because essentially people can fall within the same segment so they’d get an email twice. But I’d like to confirm.
Because then I started thinking, how would I know which segment worked better for our campaigns, by just looking at the numbers?
For context my client is sending email to his whole newsletter list so I suggested we created a new segment of engaged 120.
newbie here-- can you AB test segments?
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Best answer by DavidV
Hi
Welcome to the Klaviyo community and great question!
You can’t directly A/B test a segment itself, but you can A/B test inside of a flow. So if you had one specific condition (let’s say you wanted to test engaged 120 vs. engaged 60) you could add a profile property and create a flow filter that manually routes 60-120 into a different pathway to 0-59. This will give you the specific results based on the actual property so you can prove a hypothesis.
If you did want to use 2 segments you can always avoid the cross-over in receiving the email twice by adding a profile filter on the trigger, example:
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The other functionality to call out here is that you can create a conditional split inside of a flow. So for example if you wanted to take the entire segment but you wanted to experiment with wait steps, you could build something like this:
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Hope that gives you some inspiration of different ways to approach this!
Thanks
David
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