Hey everyone,
I am working with a startup business that has never done email marketing before (also this is my first time doing email marketing) and we are preparing for our first product launch, which may fall near Black Friday.
Our goal is to educate subscribers prior the launch goes live. Below are my current strategy:
- I plan to send 8 emails between the last week of Oct and the second week of November. Thus, I have also created a segment labeled as “Early Subscribers” subscribing within this timeframe.
- Another segment is “ Late Subscribers” people may subscribe in the middle of the flow and nearing to Black Friday. Thus, I am going to create 3-4 targeted emails instead of 8 as they may feel overwhelmed if they receive tons of content in a short time.
- The targeted emails, introducing them about the brand, teasers, etc will also be sent to early subscribers. Hence, early subscribers, may receive prolly 11-12 emails.
Do you think this strategy works? Will sending too many emails prior the launch hurt the brand’s reputation? Any advice/ insights would be appreciated!