I want to regularly clean inactive subscribers from my list, but how sure can I be that a subscriber really is inactive? Could it be that they have privacy settings on their device which prevent Klaviyo from detecting an open or click?
How sure can I be that a subscriber is inactive?
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Best answer by emilytarvin
Hi
I would agree that if you have many profiles with 0 opens and 0 clicks over all time (or a long period of time at your discretion) it is safe to say they are unengaged with email and are safe to be suppressed. You can also layer in a filter of how long since the profile was created. If someone has 0 opens or 0 clicks and their profile was created more than 6-12 months ago, it’s safe to say that they are unengaged and unlikely to engage in the future.
Here is an example from my account of a segment that I use to track potential customers to suppress that combines the 0 click and 0 open metrics with data on how long the profile has been in the account. For me the 180-365 day range since profile creation is my cutoff.
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Another thing you can implement is a Sunset Flow which is a great tactic to phase out customers who are no longer engaging with your brand. You can use this flow as a last-ditch effort to win back their business, and then delete or suppress anyone who is not responsive. Here is a super detailed article about to how build and implement this flow!
I hope this helps!
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