In our shopify we’re collecting occasions important to our customers (nephew’s birthday, their anniversary etc.). These occasions contain the following fields: recipient’s name, the date, the occasion type, the type of person the recipient is (and an occasion ID, created at date), which are stored via API in a database.
I think we would need to use Customer Profile Properties to be able to use these in segments and flows (e.g. sending a reminder email when a birthday is coming up, with suggestions for relevant gifts).
Do you have any advice on how to achieve this - e.g. using the key-value pairs of Customer Profile Properties, should there be a new property for each occasion field (perhaps utilising the occasion ID) - as they will need to be able to be related to each other somehow (so we can e.g. get the recipient’s name attached to an occasion date) - and will also need to be able to update / delete.
Any advice would be greatly appreciated!
