Replies posted by Garrow

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Julie HayesKlaviyo Alum

posted in Show & Tell

2020 Black Friday / Cyber Monday Couponing & Discount Strategy

Get creative and try to avoid across the board discounting. Once someone comes into your brand with a discount, they often remain a discount customer. Many brands fall into this struggle and end up only being able to drive sales with coupons and discounts. I’m advising my clients to try and utilize free shipping offers and grouped product bundles at a lower price that avoids a % off call out. It takes more work to be creative that way (and maybe some plugins), but the long term value of getting a customer that is comfortable buying without a discount is worth it.

3 years ago

Julie HayesKlaviyo Alum

posted in Show & Tell

COVID & Shipping Delays

You have to move your guaranteed delivery by holidays for sure, but most of the holiday shopping is earlier this year now. If you haven’t already bumped up marketing, you’re behind. You also need to be adding shipping insurance. Customer facing is my favorite and I use it all my ecomm brands. Offering options for digital gifts to complement the real thing, in case of delay is a great way for someone to have something to gift in the event of a shipping delay out of your control. As the brand, be prepared for upset customers...even if it is on USPS, UPS, FedEx etc, the customer will attack the brand that has their money with poor reviews if there isn’t a strategy in place to empathize and serve those customers. Email last year’s purchasers alerting them to the need to shop early because of shipping issues.

3 years ago

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