Replies posted by katelyn.howardgomez

4 Replies

H
Klaviyo Employee
hannahbearceKlaviyo Employee
posted in SMS

AMA: All things SMS

What ideas/campaigns do you use for SMS marketing? I usually just include bigger discounts for flash sales, but I wanted to see what other ideas would be good to try.  Hi Sarah! Thanks for sending over this great question before today’s SMS AMA session.It’s awesome to hear that you have been using Klaviyo SMS Campaigns for discounts and flash sales, here are some other ideas you can try out with your audience: Sale Announcements Holiday Promotion New Product Announcement VIP / Early Access Restock Announcement Highlighting Blogs Exclusive 101 tips provided only through SMS Event Reminders Celebrate National Holidays Once you send out some of these campaigns, we would love to hear about your results! Feel free to thread here.

11
katelyn.howardgomez
Klaviyo Employee
1 year ago
H
Klaviyo Employee
hannahbearceKlaviyo Employee
posted in SMS

AMA: All things SMS

When will text to buy be available in Australia?  Hi Stacey!  Thanks for sending over this question for today’s SMS AMA session.Text to buy is expected to be released in Q3 for Shopify Customers.  Feel free to join the waitlist here: https://www.klaviyo.com/sms-marketing/text-to-buy

11
katelyn.howardgomez
Klaviyo Employee
1 year ago
H
Klaviyo Employee
hannahbearceKlaviyo Employee
posted in SMS

AMA: All things SMS

My ROI on Flows is pretty good 20x but the Campaigns are barely even making even. Can you give me tips optimizing one off promotions, who to send it, how often, what converts well?  Hi Sziszi! Thanks for sending over this question.To improve SMS Campaign performance, there are three factors at play: Audience, Send Time, and Content.  For audience, we recommend trying out new segments such as Engaged Segments based on recently clicking or subscribing to SMS, VIP segments, and interest-specific segments (such as people who recently viewed or started checkout on a collection that is now on sale).  For send times, try setting up an A/B test by send time to see if you have better returns on an SMS sent in the morning vs the afternoon.  If you are hosting a sale, try sending the SMS message out an hour before your email campaign to create a value prop for those who have signed up for SMS. In terms of content, make sure that you are keeping your message short and sweet with a single CTA and

11
katelyn.howardgomez
Klaviyo Employee
1 year ago
D
Contributor I
David ThorntonContributor I
asked in Campaigns and Flows

Contact triggering two flows

@David Thornton you are correct! If a profile meets the conditions of two different flows at the same time, both flows will be triggered.  However, you can set up a few rules to avoid any overlap.Flow and Trigger Filters - You can set up custom Flow or Trigger Filters to make the flow more exclusive (i.e Browse Abandonment Flow and Abandoned Cart Flow - If a profile Views an Item, then adds it to their cart to checkout both flows would be eligible to trigger, so you would want to make sure you add a Flow Filter to the Browse Abandonment Flow “Started Checkout zero time since starting this flow) Smart Sending - If you enable Smart Sending on an email within your flow, the profile will automatically skip that email if they have received an email from you within the Smart Sending window, which is 16 hours by default but can be changed.Hope this helps!Katelyn

2
D
Contributor I
3 years ago

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