Replies posted by nzRick
@TFJ No problem :DImageOptim is fantastic, especially when you have a bunch of images to optimize in a single session. Just drag & drop and it’s done in seconds. The free version has a cap on how many images you can optimize per day, but I think I only paid around $20 for the pro version. Well worth the investment!
600px email width is just a standard width that’s been grandfathered into modern email development (ref: myth #1 from 7 Myths of Email Development). Images should be created at 2x scale though.For example: If I’m creating a full-width hero image (600px), then I’ll create it at 1200px. Reason being it’ll maintain a high resolution when scaled down to 600px.However, file sizes will usually run pretty high for an image like this, so I use ImageOptim (mac app) to optimize—a 1.1MB image will usually be optimized to around 300kb without losing image quality.If you’re on windows you can search Google for “free image optimizer” and just use one online to achieve the same thing.Regardless of email width, creating your images at 2x scale then optimizing for file size will keep your images nice and crisp while minimizing image load times.
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