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[Ask the Experts] How Artificial Intelligence Drives Real Results

(Thu, 25 Apr, 3:00 pm)

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Replies posted by jemmaoleary94

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jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for large and mid-market businesses)

@emilycavanagh I’m so glad you enjoyed the course! If your audiences contain less than 100 people, there’s not much point syncing them to FB/Google as they will not be accepted by either platform unless there’s more than 100 people in them sadly. I would wait for the audience to get bigger as I don’t think Google/Facebook actively ‘learn’ about the synced audiences unless they’re being used in the advertising context! But try creating segments with wider parameters and hopefully they will have more people in them :)

11 months ago

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for large and mid-market businesses)

@emilycavanagh Hi Emily! I am glad you enjoyed the recording :) Honestly for this session the differences were very minimal as it’s the same process whatever your business size, so I would not worry too much - I just checked the small business deck and it is the same, the hosts may just have explained concepts in a little more detail. Here is the recording if you want to take a look: We don’t have a Google Ads interactive workshop planned but I do have two resources to share with you:Academy course: Grow your business with Klaviyo’s Google Ads integration Hope those are helpful and best of luck!

11 months ago

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for large and mid-market businesses)

@John Spark thank you so much for your detailed questions! I hope I can clear some things up for you: Klaviyo looks for the people within your Klaviyo account that match your segment definition, and those folks’ email addresses are pushed to Facebook. So the ‘data refinement’ if you want to call it that is done on the Klaviyo side. Facebook then receives the email addresses, matches the email addresses to people who actually have Facebook using those emails and using their own data, they will associate the first name, last name, ZIP etc with the synced emails. Here is an article on the data shared with Facebook: https://help.klaviyo.com/hc/en-us/articles/360039002832-Facebook-integration-data-reference This leads very nicely onto your second question which was why the discrepancy between the number of profiles in the Klaviyo segment and the audience size on Facebook. Unfortunately this discrepancy will almost always exist to varying degrees when syncing data from an ESP to Facebook. Th

11 months ago

jemmaoleary94Klaviyo Employee

posted in Show & Tell

Recap discussion coming soon: [Account spotlight] Subscription secrets with Mamamade

Hi Gemma! We’re so glad you enjoyed the session. Our webinar platform is called BigMarker.

1 year ago

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Office Hours] Ask your last minute Cyber Weekend questions

Here is the recording of today’s session, 17th November at 10am GMT!

1 year ago

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Calling all UK & AUS Klaviyo users! Join our SMS marketing strategy session

1 year ago

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