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Topics started by jennifer.brisebois

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jennifer.briseboisKlaviyo Employee

published in Developer Group

Recap discussion: [Strategy session] Provide best-in-class customer support with Zendesk and Klaviyo SMS

Thanks for attending our live training on the newly-improved Klaviyo Zendesk integration, focusing on the new functionality to sync SMS conversations to Zendesk and streamline your customer support channels. In this session, we cover:the current SMS landscape the newly-enhanced Zendesk integration SMS customers support in-actionWhile this training is not an in-depth guided tutorial of how to set up the integration, we have plenty of additional resources to help get started. See below for recommended resources and guides:Getting started with Zendesk Zendesk integration in the tech partner directory Announcement on our blogQuestions? Want to share ideas? Thread your comments and questions below, or create your own Community post to get timely responses from expert Klaviyo users.

1 year ago

jennifer.briseboisKlaviyo Employee

published in News & Announcements

Your post-Black Friday/Cyber Monday resource guide (BFCM)

Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business

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1 year ago

jennifer.briseboisKlaviyo Employee

published in Live training recordings

EVERYTHING you need to prepare for Black Friday/Cyber Monday (BFCM)

Excited for Black Friday? So are we. Black Friday/Cyber Monday (BFCM) is kind of a big deal around here. For Klaviyo, it’s sort of like our Superbowl. Our team is incredibly passionate about helping Klaviyo users year-round, but we understand how important Q4 is to our user base, so we’ve whipped up a ton of helpful resources, guides and educational materials to help you knock it out of the park. This post is your cheat sheet that pulls together all of the incredible resources available to you to help you get ready for Cyber 5. 💬 Extended Klaviyo support hours for Black Friday and Cyber MondayOur incredible support team is working overtime to support you during this crucial time, offering around-the-clock email support starting Wednesday, November 23rd through Monday, November 28th. See this Help Center doc for full details and support availability. 👋 LIVE Office Hours with Klaviyo expertsNeed some last minute strategic support, and get final peace-of-mind before BFCM! We’re host

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1 year ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: [Live Q&A] Cyber Weekend Advice from Peyton Fox

Whether you were able to attend today’s live Q&A session or not, the replay of the session is available for you to watch below! Thanks @Spark Bridge Digital LLC for all of your insights on how we can prepare for the upcoming Black Friday/Cyber Monday rush. Additional resources that can help you as you plan:BFCM tactics consumers loved (and loathed) in 2021 Represent’s No Discount Black Friday Tactics—Outside of Discounts 15 real Black Friday/Cyber Monday email campaign examples and results Klaviyo Academy Course: Preparing for Black Friday/Cyber MondayHave more questions? Thread your questions below ⬇ or start your own post on Klaviyo Community!

1 year ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Growing your audience before Cyber Weekend 2022 (North America)

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: While this training focused primarily on overarching strategies you can use to acquire quality subscribers, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Collecting and using social proofWild + MentionMe: Case study of using integrations to build a Facebook targeting strategy Klaviyo tech partner integrations library How to create a product review flow in Klaviyo (no third-party integration needed)Optimizing owned marketing channelsHow to choose form targeting and behavior settings How to add a form teaser How to add, update, or delete custom subscribe keywords (for SMS) 11 brands effectively using ecommerce quizzes Advertisings in a privacy-first worldRunning Facebook lead adsHow to integrate with Facebook Advertising Facebook integration dat

1 year ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Planning your content calendar for email and SMS

Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:Understanding your customers through buyer personas and journey mapping Choosing goals for each marketing channel Creating a messaging cadence and planning system that works for your business Here are some additional resources to help you follow the guidance in the training:MAKE A COPY | Downloadable Google Sheet Content Calendar MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email togetherHave a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.

1 year ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Testing and optimizing flows

Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo. Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows: Best practices for A/B testing How to A/B test a flow email How to A/B test flow branches Can I send a different email based on the A/B test email a customer received? What to A/B test in your flows Want to learn more about statistical significance? How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology) Statistical significance audience size calculator Have a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.

1 year ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Flow Usage and Strategy Live Q&A

Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to flow usage and different strategies for creating more impactful flows. Here are some additional resources that may be helpful as you develop and test new flows:General Flow Info Flow Glossary About Flow Triggers and Filters Change a Flow Trigger Guide to Flow Branching Branching Best Practices for Flows Guide to Web Tracking Resources for Specific Flows Creating a Sunset Flow Creating a Replenishment Flow Creating a Product Review Flow How to Create Unique Coupon Codes for Shopify Have additional questions or do you have insights on flows that you have run in your own account? Keep the conversation going in the comments below. We would love to hear about your experience with flows.

2 years ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Building Customer Relationships with a Loyalty Program

Building strong relationships with your customers is the key to increasing customer lifetime value and retaining your most valuable advocates. One of the most effective ways to build these relationships is to establish a customer loyalty program. In this session, we cover:Loyalty program basics and benefits Types of programs and available integrations Building the right program for your business goals ADDITIONAL RESOURCES:Use this interactive worksheet as a guide to help you ideate a loyalty program that could work for your business. Please make a copy of this document for yourself and save it to your personal drive or device. Explore loyalty tech partners in the Klaviyo Integrations Library Browse Klaviyo Community for ideas on what other Klaviyo users have done! Not seeing what you’re looking for? Post your own question in Community :) Tech partner case studies cited in the presentation:LoyaltyLion: Never Fully Dressed’s loyalty program increased its repeat purchase rate by 64% Yotp

2 years ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: 2022 Klaviyo Account and List Clean Up

This training explains the importance of list hygiene and walks you through some steps you can take to clean up your subscriber list with a focus on building segments to classify subscribers by engagement level. In this video, we cover:The importance of list hygiene Manually suppressing contacts Sunsetting subscribers Re-engaging and nurturing subscribers You may need additional help or details on some of the topics we cover in this training. Check out this curated list of help resources that can provide you with more detailed steps on how to execute each element: How to Clean Global Suppressions from a List How to Custom Code an Unsubscribe or Manage Preferences Page Guide to List Cleaning Guide to Suppressed Profiles How to Bulk Delete or Suppress Contacts in Klaviyo Creating a Sunset Flow How to Create a VIP Segment Why Having a Single Main List is Beneficial How to Run a Re-Engagement Email Campaign Guide to Advanced Targeting on Facebook and Instagram Looking for a check

2 years ago

jennifer.briseboisKlaviyo Employee

published in Live training recordings

Recap discussion: New Year's Marketing Strategy for Health and Wellness Brands

Welcome to the resource post for the live training: New Year’s Marketing Strategy for Health and Wellness Brands! Here you’ll find the session replay and all of the additional help resources mentioned during the training. In this session, we cover: 2021 industry landscape shifts and trends The new buyer persona and marketing messaging that resonates Scalable personalization and retention beyond January This is a high-level strategic training and we understand you may need more guidance on how to execute some of these concepts. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Guide to Creating a Signup Form How to Add a Conditional Split to a Flow How to Show or Hide Template Blocks Based on Dynamic Variables How to Use Product Feeds and Recommendations Guide to Template Tags and Variable Syntax Academy Course: Personalizing Your EmailsWant more inspiration for your New Year’s marketing strategy? Check out this episode of the Klaviyo G

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2 years ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap Discussion: Last Minute Cyber Weekend Checklist

In this post you can find the replay of the live session, plus all of the additional resources mentioned during the training. In this session, we cover: On-site experience and capturing leads Essential flows to have live in your account Essential campaign messaging to plan for Recommended sending schedule Use this Downloadable Checklist as a guide to help you breeze through your last minute audit. Make a copy of this Google Doc and save to your own drive — you’ll be able to edit the content as you see fit on your own copy. This session gives you a strategic checklist of things to make sure you have in place before Cyber Weekend begins. See the links below for additional resources on the tactical setup of these elements: Black Friday Cyber Monday Crash Course Guide to Signup Form Builder About Multi-Step Forms How to Use Signup Forms to Offer Tiered Discounts Using QR Codes to Gather Subscribers How to Collect SMS Consent at Checkout For Shopify For BigCommerce For WooCommerce

2 years ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap Discussion: Growing Your Audience Before Cyber Weekend

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: Quick growth versus quality growth How to capture new subscribers for zero extra dollars How to capture new subscribers using Facebook Ads How to build lookalike audiences using Klaviyo CLV data This is a high-level strategic training and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram How to Segment by Customer Lifetime Value (CLV) Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional

2 years ago

jennifer.briseboisKlaviyo Employee

posted in Live training recordings

Recap discussion: Reporting for Cyber Weekend Success

Whether you attended the live session or not, in this post you can find the replay and all of the additional resources mentioned during the training. Link to the replay is in the comments! In this session, we cover: How to analyze and understand your historic Cyber Weekend data Key metrics to observe and useful reports to build for insightful analysis How to adjust your goals and create actionable steps to improve your strategy and drive more revenue this year This is a high-level strategic training and we understand you may need more guidance on how to execute some of these ideas. Here is a list of articles and resources that will help you as you dive into your data: BasicsGetting Started with Reporting How to Use the Reports Library Guide to Benchmarks How to Update Your Industry and Vertical About Custom Reports About List Growth ReportingSpecificsHow to Strengthen Your Sender Reputation How to Use Revenue per Recipient Benchmarks to Plan Sales Performance How to Create Customer

2 years ago

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Topics started by jennifer.brisebois

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