Topics started by ejvfscribbler

2 Topics

E
Contributor I
ejvfscribblerContributor I
asked in Lists, Segments, and Profiles

Can Klaviyo make the Viewed Product event segmentation more customisable?

Hello everyone. I was wondering whether Klaviyo may consider making segment creation more customisable when custom and Klaviyo properties involving user behaviour onsite are selected. At the moment, when using properties like this to segment, the only inclusion criteria it is possible to select is “equals” (see below).But can other options also be added to this? Say for example, “does not equal”; “contains”; “does not contain”? This would enable segments to be created for, in the example of “contains” segments, the segmentation of users according to a wider range of products, for example those with similar prefixes, or those of similar kinds. Let’s say you want to run a “Christmas” campaign, and you want to send an email to everyone who had viewed a product with “Christmas” in the product name. This would let you easily create that segment. It may be necessary for the “contains” option to work, to enable users to input values with free-text. At the moment it is a drop-down. Could the t

6
Taylor Tarpley
Community Manager
1 year ago
E
Contributor I
ejvfscribblerContributor I
posted in Lists, Segments, and Profiles

Using segments to build bigger segments

When creating segments, you can include lists, but you cannot include other segments as segmentation criteria.Why not? Other ESPs and CRM tools do offer this feature, and it is very helpful.Why is it very helpful? I’ll give you an example:Let’s say you want to create a segment that includes:Everybody in a certain list;  Everybody who last logged in to your website less than 90 days ago, AND who is opted in; OR Everybody who last opened an email from you less than 90 days ago.If you have pre-built segments for:“everybody who last logged in to your website less than 90 days ago, AND who is opted in; and“everybody who last opened an email from you less than 90 days ago”, every time you want to use these segments to create other groups, you can just use these pre-made segments as inclusion criteria, rather than having to select and combine a range of properties every single time you want to create a similar, but not identical segment. This functionality would save time, and it would also r

4
E
Contributor I
2 years ago

Most helpful members this week

Terms & ConditionsCookie settings

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.