Topics started by Taylor Clark

30 Topics

Recap Video: Live Q&A - Post Cyber Weekend Strategy

Thank you for registering for our Live Training: Live Q&A - Post Cyber Weekend Strategy. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. This Live Q&A will focus on unpacking our findings and results from this year's Cyber Weekend sales. We'll present some frequently asked questions about how to keep the momentum going, and then we'll open up the floor so you can ask questions regarding how to analyze your data, what worked well and what didn't, and next steps.In this session, we'll cover:Reporting on Cyber Weekend success Indicators to keep up momentum vs. focus on deliverability All of your Cyber Weekend questions!Lastly, your feedback is invaluable in not only improving our sessions but letting us know what to plan next. 60 second feedback survey here. Thank you,

2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap Video: Winter Holiday Sending Strategy

Regardless of whether or not you were able to attend the live training, Winter Holiday Sending Strategy, you’ll find the recording and all resources mentioned during the session below! Thank you for watching. Revenue generation opportunities don't stop after Cyber Monday. From last minute shipping notifications to converting recent BFCM customers into repeat buyers, there are a number of strategies available to close out your 2021 on a strong note.In this session, we'll cover:Post-Cyber Weekend sending schedule Key automations for the holiday season Strategies to generate repeat purchasers quicklyKey ResourcesWinter Holiday Marketing Crash Course (Academy Course this training was based off of)Adding a Countdown Timer to your emailsKlaviyo Showcase (login to your Klaviyo account first)How to back-populate a FlowHow to create a Post-Purchase FlowHow to create a Price Drop FlowHow to create a Back in Stock FlowGoogle Sheets Content Calendar (make a copy) Please let us know how we did! Lea

2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap video: Live Q&A - Your First Cyber Weekend

Thank you for registering for our Live Training: Live Q&A - Your First Cyber Weekend. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. In this session, we covered:Prioritizing strategies without access to 2020 data Developing a dynamic content calendar Live Q&A with Klaviyo expertsAs promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible:Improving 2021 Sending CadenceBFCM Crash CourseWorking Content Calendar (make a copy)Lastly, your feedback is invaluable in not only improving our sessions but letting us know what to plan next. Feedback survey. Thank you

2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap Video: Optimize Your Cyber Weekend Content and Offer Strategy

If you didn’t get a chance to watch our live training from November 2nd, check out the recording above to learn how to optimize your Cyber Weekend content and offer strategy. November is here and it’s time to finalize your content and offer strategy leading into Cyber Weekend. Join us on November 2nd as we dig into successful offer types, where they fit into your content calendar, and the strategy around pairing content and offers to maximize your 2021 Cyber Weekend revenue. In this session we’ll cover: Offers strategies other than big discounts Email and SMS content strategies through Cyber Weekend Content calendar examplesSending Cadence PDFDon’t forget to follow the Customer Education team (@klaviyogrowth) on our social channels to be notified of all upcoming events! InstagramFacebookTwitterYoutube

2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap Discussion: 3 Tactics to Improve 2021 Cyber Weekend Revenue with 2020 Data

Thank you for registering for our Live Training: 3 Tactics to Improve 2021 Cyber Weekend Revenue with 2020 Data. Whether you were able to attend or not you can find the replay and all the resources mentioned during the session below. In this session we covered: Reviewing 2020 email send frequency Reviewing 2020 audience and segmentation strategy Reviewing 2020 offer and discount strategy Actioning these reviews into a strong revenue generation plan for Cyber Weekend 2021There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: PDF of three sending cadence scenarios Build It with Klaviyo - Building your

2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap discussion: Cyber Weekend Live Q&A

Thank you for registering for our Live Training: Cyber Weekend Live Q&A! Whether you were able to attend or not you can find the replay and all of the resources mentioned during the session below. In our session today we covered: When should I start planning for BFCM? How many emails should I send during BFCM? Do I have to offer a sale during BFCM?There are a number of great resources to achieve your 2021 Cyber Weekend goals but we also encourage you to share your own by making this a discussion. We’ll link the replay in the comments but we’d love to hear from you on any questions or successful strategies you’ve implemented yourself. As promised, here are the additional resources that we dropped in the chat. These should help you on your journey to having the best Cyber Weekend possible: Build It with Klaviyo: A/B Testing Signup Forms for BFCMBest Practices for A/B TestingPreparing for Black Friday/Cyber MondayCreating a VIP SegmentUpcoming Live EventsLastly, your feedback is inval

2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap video: Q4 Marketing Guide with Chase Dimond

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session we’ll cover:2020 stats and 2021 predictions Preparation and foundation building leading up to Cyber Weekend How to ace Cyber Weekend itself Follow-up strategies to create repeat customers and increase LTVAdditional resources: Upcoming Klaviyo Live Events iOS15 Live Q&A Guide to A/B Testing Build It With Klaviyo - Enabling SMS Guide to Using Coupon Codes in Klaviyo Adding a Countdown Timer to your Emails and Signup FormsAnd finally, your feedback is very important to us, it helps us determine our Live Training content and schedule, please fill out this feedback form. Thank you, Taylor

2 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Gatsby

@Brett from Gatsby , founder and CEO of Gatsby, https://www.gatsby.ai/, joins us to talk about the importance of turning customers into micro-influencers. What is that you may ask? "A micro influencer is someone who is authentic, already a customer, and isn't necessarily raising their hand to become one. " The conversion rate on these types of individuals is significantly higher than the more famous individuals out there. Learn more about the integration here. The software his team has built through customer feedback has become one of the integral ways to grow your influencer base through integrating with Klaviyo. The current solution of managing your micro-influencers requires multiple softwares to manage, let alone reach out and nurture them. With Gatsby it is not only easy to manage, but prioritizing, ranking, and reaching out becomes almost effortless. Combine this with its integration with Klaviyo and you'll be growing your micro influencer base quickly and efficiently. Follow us

2 years ago

Taylor ClarkKlaviyo Employee

published in Live training recordings

Recap video: What you need to know for iOS 15

If you didn't get the chance to make it to our live training yesterday, check out the recording above to learn about what you need to know for iOS 15. Apple recently announced iOS 15 and with all of the additional features come some updates that will impact email deliverability. In this session we'll bring in subject matter expert, Julia LiMarzi, to talk through the most impactful pieces of iOS 15 as they relate to your marketing strategy.In this session we'll cover:What is changing with iOS 15 How these changes impact your email strategy Tips to take before iOS 15 launches Segmentation, Flow, and Campaign strategy changesDon’t forget to follow the Customer Education team on social @klaviyogrowth to be notified of all upcoming events.

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2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap video: Q3 Marketing Guide with &BAM

Let’s get ready for Q3! Join us and Klaviyo Partner, &BAM, in our Master Class session on Q3 Strategy. Q3 is a very unique time of year for two main reasons:There are a lack of major holidays, but we still need reasons for content creation and revenue generation It leads up to the biggest ecommerce holidays of the year with Black Friday/Cyber Monday and the holiday season.A strong Q3 should allow you to generate revenue while setting your brand up for success in Q4.We’ll be joined by:Nichelle Hubley - CEO - &BAMIn this session, we’ll cover:Q3 Holiday statistics, schedule, and prioritization Email deliverability pointers for how to use Q3 to strengthen your sending reputation Content creation ideas to build relationships and maintain engagement Building customer demographics Offer testing in advance of Q4

2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap video: Understanding Email Deliverability

Email deliverability affects inbox placement and can impact your email marketing revenue. Good email deliverability leads to better inbox placement, higher revenue and more engaged subscribers. Poor deliverability can result in your emails landing in spam and decreasing your opportunities for customer conversion.In this session, we'll cover:Deliverability overview How to assess your deliverability standing How to improve your deliverability, open rates, and sender reputation Additional ResourcesMonitor your Deliverability PerformanceWarming your InfrastructureDedicated Sending DomainA/B Testing CampaignsiOS15 Q&A Session and Resources

2 years ago

Taylor ClarkKlaviyo Employee

posted in Live training recordings

Recap video: Increase Revenue with a Klaviyo Account Audit

Thank you for registering for our Live Training: Increase Revenue with a Klaviyo Account Audit. Whether you were able to attend or not, you can find the replay and all of the resources mentioned during the session below. In our session today we covered: Account Audit Checklist Do you have the correct flows set up? Are there opportunities to optimize your live flows? Is your current campaign strategy yielding the best results possible? What segments can you build to test and understand your audience? Additional resources: Building segmentsDeliverability MonitoringCustomer Thank You flowUpcoming Live TrainingsAcademy CoursesThank you and please don’t hesitate to provide any comments or questions in the section below!

2 years ago

Taylor ClarkKlaviyo Employee

published in Live training recordings

Recap video: Amazon Prime Day Sending Strategy

Replay here: If you didn't get the chance to make it to our live training yesterday, check out the recording above to get all the top tips to prepare for Amazon Prime Day (APD)! APD has been announced for 6/21-6/22, returning to their regular window after changing it in 2020 due to the pandemic. As the success of APD grows more and more brands are taking advantage of this brand-made holiday, and you should too.Join us in this crash course session on how to make the most of Amazon Prime Day. In this session, we cover:Prime day statistics What emails to send When to send emails Who to send emails toRetailer’s see a “Halo effect” around APD, with non-participating retailers seeing a 14% revenue increase in 2020 and participating retailers seeing a 43% increase. This doesn’t mean that you absolutely must send during APD, but the data backs the decision to do so!

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2 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Daasity

We're joined by Dan LeBlanc, founder & CEO of Daasity, and Josh Knopman, Director of Growth for Caraway Home to talk data points that matter as your business grows. Josh provides great perspective from a brand standpoint while Dan touches on how they help brands identify which metrics matter the most. The key takeaway of this episode is the 6-pack framework laid out by Dan. This concept originated from the fact that pilots only look at 6 key areas of a cockpit when they're flying, only looking at the hundreds of other gauges/indicators when one of those 6 is off. This same concept can be applied to marketing metrics: If your main 6 metrics are looking good, don't bog yourself down with the scores of other metrics you have at your disposal as a marketer. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthYouTube - Klaviyo SuccessThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Gr8nola

Erica Liu Williams, founder and CEO of gr8nola joins us to talk influencer marketing, moving from farmer's markets to Google, and how she turned a fun diet idea into a successful food brand that is in over 100 stores. Oh, and how she got Halle Berry to feature gr8nola on social!We speak specifically about the initial challenges that brands face in terms of distribution and initial marketing strategy without an abundant budget. The micro-influencer strategy is easy, and isn't always a success, but Erica highlights how important it is to make sure your finding influencers that are talking to YOUR desired audience. Separately, being in the health food business, normally Black Friday/Cyber Monday aren't your biggest time of year. Erica speaks about how instead of getting caught up in the BFCM madness she focused on the new year to make sure she had new products available for those going through New Years resolutions. Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrow

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Tuft + Paw

Jackson Cunningham, CEO and Founder of Tuft + Paw join us to talk the value of keeping your product vertical vs. moving horizontally into other areas, when and how to evaluate an agency partner, and of course, the story behind high end cat products. Tuft + Paw focuses specifically on cat furniture but the logic Jackson shares around not just accepting the natural move into dog/other pet products is applicable across all industries. If there is something you do well, and are passionate about, it is fine to continue to produce high quality products in that area. When it comes to agency partners, we talk about the doubt that comes into play as a new eCommerce brand. Jackson's strategy was instead of looking around for less expensive options, he decided to go with the best agency he could find, even if more expensive, but for a short period of time. This way he and his team were able to learn what the best was, and replicate off of that. Follow us on social at: Twitter - @klaviyogrowthInst

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

🎙️ Klaviyo Growth Podcast: Creator's Edition - Standard Issue Tees

On today’s special Creator’s Edition of the Klaviyo Growth Podcast, Jimmy Gorecki, partner and marketing director at Standard Issue Tees, sits down with our own Tyler Sandoval to talk about creating quality garments, the importance of authenticity in owning your destiny, and what it’s like to see NBA superstars wearing the clothes you make.To learn more about owned marketing visit https://www.klaviyo.com/owned-marketing.Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowthThe Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Flowium - Increase Customer LTV

Having an email subscriber turn into a customer is a great feeling, a huge win that shouldn't be ignored, but the real money starts getting made when you have a great repeat purchase rate. The acquisition cost is much lower on repeat customers and goes a long way towards generating brand awareness and brand ambassadors.Today on the Klaviyo Podcast we're joined by Vira and Alissa of Flowium to talk repeat purchase rate and CLTV. They address some common questions, misconceptions, and provide strategies to improve these metrics.One of the most interesting points brought up was the concept of having multiple tracks of Customer thank you/Post-purchase flows. Generally we see a single Post-purchase flow for the first time buyers. Alissa and Vira introduce the concept of have a post-purchase flow for 2nd time, 3rd time buyers, etc. This is a great way to show customers that you're paying attention and really appreciate them becoming a repeat purchaser.What content do you use? You don't need

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

🎙️ Klaviyo Growth Podcast - is SMS Marketing right for you?

SMS marketing began in the mid 2000s, most notably by some large brands like Nike in 2006, but is now one of the most common and profitable ways of marketing. It is something that used to be difficult, expensive, and somewhat misunderstood. So when Klaviyo released SMS in early 2020 I found myself asking if it was correct for me to be recommending this to our customers.Joining us as the first internal Klaviyo guest on this podcast, Navin Jain, SMS Account Executive, helps answer that question directly, after explaining some basics, even if it means telling some customers or listeners to hold off.The way Navin, and many of us at Klaviyo, look at SMS is that "SMS is really a great tool to add fuel to the fire." AKA if your email marketing strategy is solid, it doesn't have to be perfect, you would consider enhancing your performance by developing an SMS strategy. Similarly, if you're not seeing the results you want from email, or are struggling with setting up some main flows (Welcome Se

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

🎙️Klaviyo Growth Podcast ft. Ezra Firestone

Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase. List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. SoftwareKeep

Ronnie Teja, CEO of SoftwareKeep, joins us to talk about 2021 planning. With 2020 being one of the strongest years in history for eCommerce the question now becomes: How do we keep it going? Ronnie speaks to the importance of creating educational content. How can customers use your product correctly? What should customers know before making this purchase? When exploring additional revenue opportunities, Ronnie implemented SMS, "We were noticing that people wanted to get on the phone less and less...offering SMS, we're offering hands off options for individuals to set up appointments, calls, and support." On setting goals as a leader: "First of all you have to critique yourself before you critique others...you have to have your employees comfortable to provide feedback on goals." Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast - Content Planning with Chris Handy

Chris Handy from Demand Outlaws joins us to talk about email content planning for 2021. You've likely put yourself and your team through the gambit of Black Friday/Cyber Monday content but there is still a lot of money to be made and it all starts with a good content plan.Chris shares some excellent ideas on how to begin content planning, from choosing the topics to creating the headlines to converting the reader. It all starts with his 52 card deck strategy, which hits the nail on the head."What's missing from a lot of content strategies is building towards something." What can your team come up with to create some additional pieces of content?Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Batch

Dennis Mistrioty, co-founder and CEO of Batch by www.wisconsinhempscientific.com, joins us on the podcast to talk about evaluating Black Friday/Cyber Monday and how to keep the foot on the gas through the holidays and new year. We focus on how to market products as gifts, using smaller items (both size and cost) to incentive last minute purchases or add ons to an already larger order. "Throughout the rest of the holidays our main focus is making sure we have 'ready to gift' items." The focus on making products gift ready and marketing less for self-purchases is something that a lot of brands should be focusing on over the next few weeks. Are you batching your products into gift items? If so what’s working?Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Po

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Koils by Nature

Pamela Booker, founder of Koils by Nature, joins us on the podcast to talk about the importance of collecting emails early, creative ways to market beauty products, using Klaviyo to get the most out of your content, and advice on the upcoming Cyber Weekend. Pamela is another incredibly unique guest in the sense that she consults with other brands on top of implementing her own strategy.In our conversation, we focused on the concept of educational marketing, which the Beauty industry is uniquely equipped to utilize."In this space before and after is really important. We provide customers detailed instructions on how to take good before and after shots, which angles and lighting to use, and how to post their reviews.""...our products that aren't performing well, instead of discounting, we push them to the front with live video tutorials on how to use them and the results." Have you considered ways to utilize video in your marketing? Are you already successfully using video to market your

3 years ago

Taylor ClarkKlaviyo Employee

posted in Show & Tell

Klaviyo Growth Podcast ft. Huron

Matt Mullenax, founder of Huron, joins us on the podcast to talk about how he started his marketing, implemented Klaviyo, is trying SMS, and pushed through his first Black Friday/Cyber Monday. You can find more information on Huron at usehuron.com. There are a lot of great insights but the two that stuck out to me were:"The main tenant of our original marketing strategy was relatability..."The Huron team didn't plan for Black Friday 2019 a month ahead – they got things ready 2-3 days ahead, but they still pushed out sales and had a successful weekend. Not everything has to be perfect. What are some strategies that you’ll be testing or implementing over the next few weeks for Black Friday/Cyber Monday? Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Podcas

3 years ago

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