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jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Convert existing email subscribers to SMS in Klaviyo (2023)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Did you know that 95% of consumers opt in to less than 7 brands on SMS? A subscriber’s SMS inbox is significantly less crowded than their email inbox - making it the perfect place to reach them during the noisy period of BFCM. But how do you become one of those 7 brands? We suggest starting by targeting those who already know and love your content - your existing email subscribers. In this workshop, we built:a segment of existing email-only subscribers a custom subscribe keyword an SMS acquisition email campaignHelpful resources:How to use an email to collect SMS consentUnderstanding UK, AUS & NZ sending numbers Understanding US & CAN sending numbers Understanding double opt-in for email & SMS How to add, update, or delete SMS custom keywords SMS strategy certificate 153 SMS marketing statistics

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for large and mid-market businesses))

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Do you know how your Klaviyo account is performing week-over-week or quarter-over-quarter? Would you know what to do with that information? The overview dashboard is a reporting tool that allows you to view your account’s most important data at a glance and compare performance over time. We’ll walk through how to make informed decisions about your marketing strategy using this valuable and insightful reporting tool. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Gettin

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for large and mid-market businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels. In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager ADDITIONAL RESOURCES Getting started with Facebook Advertising Facebook integration data referenceGuide to advanced targeting on Facebook & Instagram How to determine your F

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for large to midmarket businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. During this session, we will: broke down the elements that make up a flow discuss how flows help with customer retention deep dive into must-have retention flows reviewed some advanced flow best practices for large and midmarket businesses Key takeaways from today’s trainnig: Flows are highly customizable, so take the time to personalize and optimize each messaging experience. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Make sure you have enough flows throughout your customer journey to plug the leaky bucket! The more integrations you have, the more supercharged your flows will become as you meet your customers across multiple customer journey touchpoints. Additional resources:Getting starte

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for large and mid-market businesses)

We’re looking forward to seeing you at the interactive workshop! Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place. You’ll find everything you need below. In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: https://help.shopify.com/en/manual/reports-and-analytics/shopi

jemmaoleary94Klaviyo Employee

posted in Show & Tell

Recap discussion coming soon: [Account spotlight] Subscription secrets with Mamamade

Looking for the recording of [Account Spotlight] Subscription secrets with Mamamade? It will be made available on the 31st of January within a couple of hours of the session. About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: Mamamade is a UK-based brand selling organic, nutrient-rich meals and snacks for babies and toddlers, frozen and delivered to busy parents’ doors. Join Katie, Growth Marketing Manager at Mamamade, and Jemma from Klaviyo, as we pull back the curtain on what it takes to run a successful subscription business.In this session we discussed: Necessary flows for a subscription business Personalised welcome series Upsell/cross-sell flows Community-building with webinars and loyalty programs Email design & CTA orientation How to combine email & SMS in flows to increas

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Own your relationships after the holidays (for small/medium-sized businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. In this session, we cover:Current economic and technological landscape The importance of customer education How to identify and convert your low-hanging fruit Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Live feature walkthrough] Get to know our Google Ads integration

Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration. Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Black Friday in 2022: What European brands can expect

Calling all European brands! Whether you are planning on attending the live session or you’re simply interested in learning more about what Black Friday has in store this year, you’re in the right place. Below you’ll find the recording of today’s session, and some helpful resources to help you go forth and conquer this Black Friday - including our exclusive Black Friday Guide on which today’s strategy session was based. Additional resources: Black Friday guide Guide to building inflation-proof relationships NPT UK charitable giving statistics [Blog] 15 real Black Friday Cyber Monday email campaign examples and results [Blog] Black Friday down? Not for these 160k brands Want more? Check out our Community Black Friday hub, where you can find all the resources you need to have your best Black Friday yet!

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] SMS Marketing Strategy (Europe)

Hi there!This post contains resources related to our live training [Strategy session] SMS marketing strategy (UK) which takes place every couple of weeks. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingDuring this session, we:Reviewed SMS sending best practices Discussed how to integrate SMS into your current strategy Explored use cases and examples of effective SMS strategies Additional learning resourcesHelp center articles:How to get set up with SMS in Klaviyo Understanding SMS consent collection Understanding how UK GDPR and PECR affect SMS Understanding your SMS settings Guide to SMS and MMS quiet hours in flows How to create a mobile terms of service in Klaviyo How to create and use quick responses How to add, update, or delete SMS custom keywords Guide to SMS conversations How to use Klaviyo email and SMS togetherAcademy courses:SMS strategy certificate-Have a question? Comment below and we’ll get back to y

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap: Conquer Cyber Weekend with a data-driven sending strategy (for enterprise businesses)

Happy Thursday everyone! Thank you for registering for our very first strategy session for enterprise businesses, Conquer Cyber Weekend with a data-driven sending strategy. If you’re an email marketer or CRM manager at a large or enterprise business, we hope you find the below replay and resources useful as you analyse your historical data in the run-up to Cyber Weekend. Useful links:Understanding peer group benchmarks and how Klaviyo uses your dataHow to use benchmarks in custom reportsHow to monitor deliverability performance Understanding engagement reports for lists & segmentsHow to AB test campaign emailsHow to AB test flows Additional resources:Interactive workshop: Build a Cyber Weekend email template (for enterprise businesses)Interactive workshop: Build your Cyber Weekend audiences (for enterprise businesses)On-demand Academy course: Creating a winter holiday marketing strategy (includes building a content calendar)

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap: Growing your audience before Cyber Weekend 2022 (EMEA)

Happy Tuesday all! Welcome to our first Cyber Weekend focused strategy session of the year, Growing your audience before Cyber Weekend. Whether you attend the live session later or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. Collecting and using social proofWild + MentionMe: Case study of using integrations to build a Facebook targeting strategy Klaviyo tech partner integrations library How to create a product review flow in Klaviyo (no third-party integration needed)Optimizing owned marketing channelsHow to choose form targeting and behavior settings How to add a form teaser How to add, update, or delete custom subscribe keywords (for SMS) 11 brands effectively using ecommerce quizzes Advertisings in a privacy-first worldRunning Facebook lead adsHow to integrate with Facebook Advertising Facebook integration data sync reference How to create a value-based lookalike audience using Klaviyo CLV Syncing to Facebook a

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Help us create the content you want to see!

Calling all Klaviyo Community members… the Klaviyo team needs your help! We would love it if you could answer a few questions on how you use social media in a work capacity. This will help us to improve our existing social content and create the content that you want to see in the future. As a thank you for completing the survey, you will be entered into a draw to win one of three Klaviyo swag boxes (three winners will be randomly selected among survey participants). The survey should take less than three minutes to complete, so please don’t be shy - share your thoughts! SHARE MY THOUGHTS

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap: Collecting data and personalising your messaging

Happy Wednesday all! Welcome to our brand new strategy session on Collecting data and personalising your messaging. Whether you attend the live session tomorrow or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we will:Learn how to start collecting data with Klaviyo Familiarise ourselves with Klaviyo profiles and how profile properties are stored Highlight the differences between segmentation and personalisation Take a deep dive into strategies for segmentation and personalisationHere are some additional resources that may be helpful in implementing some of the recommendations from this training: Guide to profile properties Guide to predictive analytics How to add an update profile property action to a flow Doe Lashes case study Wilkinson Sword case studySee you soon at one of our live trainings!

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Calling all UK & AUS Klaviyo users! Join our SMS marketing strategy session

Hey Community! Did you know 90% of text messages in the UK are read within the first 3 minutes? You’ve probably already heard that SMS presents a massive opportunity for brands to strengthen customer relationships via a friendly, personal communication channel. But how can you integrate SMS into your existing marketing strategy to ensure it delivers the ROI you’re looking for? Get the answers in our brand new training session, SMS Marketing Strategy (UK & AUS), where customer education specialists Jemma O’Leary and Nicolas Lamiraux will laser in on best practices for these specific regions. They will walk you through the key steps for creating a solid SMS marketing strategy that fits with your wider business goals and brings you closer to your customers. In this session, we will cover: SMS sending best practices How SMS fits into your current marketing strategy Omnichannel versus multichannel marketing Use cases and examples of effective SMS strategy Looking forward to see

jemmaoleary94Klaviyo Employee

Live Q&A: A/B testing your email & SMS marketing!

Hey Community! Join me and a couple of other Klaviyo experts this Wednesday 20th April for a live Q&A: A/B testing your email and SMS marketing! Live Q&A is an informal question and answer session where we answer your questions in real time as they come through the chat. And this one's a happy hour, so feel free to bring a beverage! This Q&A will address some of the top questions from Klaviyo users on how to identify opportunities for A/B testing, how to set up A/B tests in Klaviyo and how to measure success. After touching on some FAQ's, Customer Education Specialist Jemma O'Leary and her co-hosts Josh Zaldana (Lead Growth Marketing Manager), Carola Leiva (Product Manager) and Sian Arthur (Growth Success Manager) will answer questions live from the audience. You'll leave feeling inspired to test, learn, and iterate on all aspects of your SMS and email marketing! Register here to join the fun.

jemmaoleary94Klaviyo Employee

posted in Accounts and Settings

Recap discussion: Consent and Preferences: Best Practices (Europe)

Adhering to European best practices regarding consent, preferences and unsubscribes is crucial in order to establish a strong sender reputation and maintain good deliverability. In this training we will walk through all the features in your Klaviyo account that need a little extra attention when it comes to consent and preferences, so you can ensure that your customers are only hearing from you exactly when and how they want to. In this session, we cover: What double-opt in is and why it's important How to apply double-opt in to your main list How to structure your preference pages so that customers can make decisions about when to hear from you Best practices for unsubscribe link placements and what happens when a customer unsubscribes ADDITIONAL RESOURCES Guide to Collecting GDPR Consent Understanding Consent in Profiles Guide to collecting SMS consent Guide to unsubscribes in KlaviyoGuide to understanding preference pagesGDPR: https://gdpr-info.eu/ Have a few moments and want

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