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Emily SheaKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Strategy Session] Accelerate Your Growth with Klaviyo Benchmarks (for large and mid-market businesses)

his post contains all resources related to our live training [Strategy Session] Accelerate Your Growth with Klaviyo Benchmarks (for large and mid-market businesses). 💡Pro Tip: Download the Benchmarks Worksheet to track your metrics and recommendations! To watch the session recording, see the video below: During this session, we:Discussed the 2024 Klaviyo Benchmark Report Learned the importance of utilizing Klaviyo Benchmarks Looked into our campaign and flow metrics using the Benchmark Worksheet Discussed tangible strategies for driving progress Help Center Articles: Getting started with Benchmarks reports Benchmarks for flow emails Performance benchmarks for email campaigns How to customize benchmark pages Understanding benchmarks, peer groups, and how Klaviyo uses your data Best practices for improving your benchmarks Understanding the email deliverability hub in Klaviyo Best practices for A/B testing How to perform and analyze Smart Send Time Tests Academy Courses:

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Getting Started] Build Your First Klaviyo Segment

In this session, we cover segment basics, and you have the opportunity to build your 30-day engaged segment with us. To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below: Help Center Articles:Getting Started with Segments How to clone a segment How to create an engaged segment of email subscribers How to create an unengaged segment Create a sending schedule based on engagementAcademy Course:Create your first Klaviyo segments Klaviyo Blog:Blog | Why smarter digital relationships begin with segmentation For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy. Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts. For individual account troubleshooting, contact Support. Let us know below:Now that you’ve built your engaged segments, which segments will you build n

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Strategy Session] Understand Email Deliverability

Hi there!This post contains resources related to our live training [Strategy Session] Understand Email Deliverability, which takes place every month. You can register to attend the next session here.Download our session handout for a summary of the key takeaways, helpful resources, and next steps. During this session, we learn how to assess and improve email deliverability. We aim to empower you with the knowledge you need to take deliverability best practices and apply them to your own email sending strategy. Watch the recording of the latest session below: Key Learnings:Deliverability refers to your reputation as a sender. The stronger your deliverability, the more chances your email will land in your recipients’ inboxes. You can assess your deliverability health by monitoring certain metrics: Open rate, click rate, bounce rate, unsubscribe rate, spam complaint rate Strategies to improve email deliverability: Build and maintain a high-quality email list Adopt a well-balanced e

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy Session] Maximize Revenue with SMS ft. Klaviyo Elite Partner AMB Interactive

This post includes a recording and all relevant resources from our special edition strategy session: Maximize Revenue with SMS featuring Klaviyo Elite Partner AMB Interactive. In this session, we were joined by special guest Josh Behr, CEO of Klaviyo Elite Partner AMB Interactive. We covered the following: Why SMS is a powerful marketing channel How to acquire SMS subscribers How to integrate SMS into your marketing strategy Live Q&A with Josh You can see a recording of the session below: For continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy. Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts. For individual account troubleshooting, contact Support. Help Center Articles: Getting started with using Klaviyo SMS & email together Guide to collecting SMS consent Streamline transactional SMS with Klaviyo’s Shopify Order Updates H

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Getting Started] Build Your First Klaviyo Flow

In this session, we cover flow basics, and you have the opportunity to build your welcome series flow along with us. To register for an upcoming session, visit the registration page. To see a recording of a previous session, watch the video below: Help Center Articles: Getting started with flows How to create an email welcome series How to enable a flow to start sending Klaviyo’s default lists and segments How to preview and test flow messages How to edit a flow Understanding tags in Klaviyo Flow glossaryAcademy Course:Build your first Klaviyo flowKlaviyo Blog:Blog | 9 welcome email examples for a first impression that boosts credibility & salesFor continued learning and support, utilize the following resources: Search for relevant articles on the Help Center. Take our flows courses on Klaviyo Academy. Create a post on Klaviyo Community to connect with other businesses, Klaviyo users, and experts. For individual account troubleshooting, contact Support.

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap Discussion: [Strategy Session] Automate Customer Retention with Flows (for large and mid-market businesses)

This post contains all resources related to our live training [Strategy Session] Automate Customer Retention with Flows (for large and mid-market businesses). During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now Help Center Articles: How to create a winback flow How t

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: Office hours with Klaviyo

During our live office hour sessions, the Klaviyo customer education team is available to answer your questions live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. We offer these sessions on a regular basis at times that accommodate Klaviyo customers all around the world. You are welcome to attend office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for the holidays, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below: Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you need. For continued learning: V

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Special Edition Office Hours] Google and Yahoo's New Sender Requirements

Whether you attended our special edition office hours or you’re looking for a recording, you’ve come to the right place! During our office hour sessions, we reviewed Google and Yahoo’s new sender requirements, and we opened the floor for your questions. You can watch the replay of the most recent session below: Ready to take the next steps to get ready for Google and Yahoo’s new sender requirements? Follow our checklist in Klaviyo Academy! ADDITIONAL RESOURCES Klaviyo Help Center articles: Understanding email authentication How to set up a branded sending domain How to warm your sending domain in Klaviyo How to add an unsubscribe link to Klaviyo emails Understand list cleaning in Klaviyo Klaviyo Academy resources: Checklist | How to meet Google and Yahoo’s email sender requirements in 2024 Playbook | Authenticate your emails with a branded sending domain Playbook | Use Google Postmaster Tools to monitor your spam complaint rate Playbook | Understand how DMARC pr

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the Experts] Google and Yahoo's New Sender Requirements

Thank you to all those who attended [Ask the Experts] Google and Yahoo’s New Sender Requirements! If you couldn’t attend live, we’ve got you covered. Whether you’re looking for a replay of this session or you want to catch up with some additional resources, you’ve come to the right place. Below, you can find the session recording: During this session, the following panelists presented: Kenneth Schwartzman, Senior Manager, Sales Engineering at Valimail: Kenneth is an expert in the email authentication space. He has more than 6 years of experience helping organizations of all sizes reach their goal of enforcing DMARC. He currently leads the Sales Engineering team at Valimail and is based in San Francisco, California.Paxton Nicholas, Email Operations Analyst at Klaviyo: As an Email Operations Analyst at Klaviyo, Paxton works to spot patterns in the billions of emails flowing throughout our network. It's also his job to protect customers' ability to deliver emails to their recipients. Stev

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for entrepreneurs)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rateUseful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse ou

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Session recordingIn this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) [Office hours] Ask your questions to Klaviyo experts --Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution. Happy sending! Emily

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for entrepreneurs). You can view the replay of this training below: There was a technical issue during the flow build demo, so please view this supplemental video for guidance building and structuring your flow. Note: you need to have at least one birthdate property in your Klaviyo account, in order for the birthday trigger to appear in the flow builder. You can manually add a birthday to your profile in your Klaviyo account. Those instructions are explained in the supplemental video. When you input a custom birthday property manually, the date needs to be written MM/DD/YYYY or YYYY-MM-DD. If there are any questions about this, leave your comments below, and I will get back to you! In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Sha

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we: Utilized our reference sheet to create multiple BFCM segments* Built essential segments to include in your Cyber Weekend sending strategy (bargain hunters, window shoppers, VIPs) Built 1 segment to exclude from your Cyber Weekend sending strategy *Important note: This reference sheet has been updated from its original format.*Two changes have been made: The unengaged audience segment has been updated to include the condition: “What someone has (or has not done) → Received email is at least 20 over all time” We have simplified the marketing conditions needed for each segment. You no longer need to include the condition: “If someone is in or not in a list,

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your BFCM audiences in Klaviyo (for medium and large businesses)

This post contains resources related to our live training [Interactive workshop] Build your BFCM audiences (for medium and large businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!You can find the recording below (once available): In this session, we built out five segments: Engaged with MPP VIPs (Email and SMS) Espresso shot Unengaged with MPPYou can see all of the conditions used in this reference sheet. BFCM resources:Klaviyo BFCM Hub [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo Additional learning resources:[Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Help article] How to Configure Custom Reports to Track Appl

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for entrepreneurs and small business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to c

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies

Thank you for attending [Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies!Whether you’re looking for the replay of this session or to catch up with some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: You can find the recordings of each breakout room below:Breakout room with POPFLEX and Akers Digital: Breakout room with Alessi and Underground eCom: During this session, the following panelists presented: Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appre

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Grow your audience before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth Capturing subscribers on your owned marketing channels Driving growth with social proof Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below: This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional questions, thoughts,

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for entrepreneurs)

Hi everyone! Our entrepreneur session of “Measure success with Klaviyo reporting” will take place on Thursday, June 15th, at 10:00 a.m. EDT (Boston). We hope to see you there! You can register to join the live session using this registration page. After the session has ended, the recording will be available below: In this session, we walk through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance, but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Troubleshooting added to cart tracking Analyze key metrics to evaluate success (Aca

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (entrepreneurs) which will take place on Tuesday, May 15th, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so!Session recording The recording of this session will be available here after it takes place. During this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your businessWorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44CiKey takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals a

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Ask the experts] From clicks to bricks: Integrate the online and in-store customer journey

Thank you for attending today’s Ask the experts panel discussion. You can view the recording of the main room below: You can view the recordings of each breakout room below: Breakout room with Jenni Kayne: Breakout room with Plaza Artist: Breakout room with Skiis and Biikes: In this session, we heard from the following panelists: Melissa Smith, Director of Retention Marketing at Jenni Kayne: Melissa is an experienced marketing professional at Jenni Kayne, a California lifestyle brand that sells furniture, home goods, clothing, and accessories. Founded in 2002, Jenni Kayne currently has 20 physical locations all across the United States, with 3 more opening soon. To bring together the online and in-store customer experience, Melissa focuses on location-based segmenting and advertising creative popup events and workshops to bring online subscribers in person. Mark Sorak, Director of Business Development, & Lauren DeMarsh, Creative Director at Plaza Artist Materials and Picture Fra

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (entrepreneurs)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming more and more expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions: In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment defin

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Personalization strategies to delight your customers (for entrepreneurs)

Thank you for attending our training, [Strategy session] Personalization strategies to delight your customers! You can view the recording of this session below: During this training, we:Introduced the concepts of personalized marketing Discussed the following Klaviyo strategies to collect customer-first data to nurture and retain your customers Collecting data with a survey Collecting data with Klaviyo forms Incorporating the collected data into automations Designing show/hide blocks for campaign sending Segmenting audiences by preference Below you will find all of the resources that helped us design the training. Klaviyo documentation: Doe Lashes case study Ecommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands A CMO’s advice: You won’t miss third-party data once you start collecting Customer-First Data™ How to show or hide template blocks and sections based on dynamic variables (new editor) External references: 10 Great Examples of

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for entrepreneurs)

Let’s keep the conversation going! This is a collaborative space to post any related questions or comments about this session. View the session replay below: During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow examples to have set up right now. Case studies: Solo Stove - https://www.klaviyo.com/custom

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Account spotlight] Marketing secrets with StickerYou

Let’s keep the conversation going! Feel free to share your thoughts, comments, and ideas related to this account spotlight training.If you missed this event, you can view the replay below: About this event: The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account and highlights the unique setup, marketing strategy, and learning opportunities that you can translate to your own business.Event description: StickerYou is a Toronto-based business that empowers brands and individuals to create custom die-cut sticky products, including stickers, labels, decals, iron-ons, and even temporary tattoos. Join Sam, Senior Director of Marketing at StickerYou, and Emily, Customer Education Specialist at Klaviyo, as we pull back the curtain on what it takes to run a successful specialty ecommerce business. In this session, we discuss: Featuring user-generated content (UGC) in marketing Using a personalized survey integration to gather more information about customers Cre

Emily SheaKlaviyo Employee

posted in Accounts and Settings

Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for entrepreneurs and small businesses)

Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below: https://klaviyoacademy.wistia.com/medias/onouzcw7ouIn this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Content Calen

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