Events
Help Center
Academy
Groups
Champions
My Account

[Ask the Experts] How Artificial Intelligence Drives Real Results

(Thu, 25 Apr, 3:00 pm)

Home
Search

Topics started by Vivian.Asonye

33 Topics

Recently active

Most views Most replies

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows

Review the key takeaways, case studies, and additional resources from today’s training in our downloadable recap handout. Let’s keep the conversation going! This is a collaborative space to post any related questions or comments about this session. View the session replay below: During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and re

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo!Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo:Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification How to migrate from another service provider to Klaviyo All Klaviyo integrations Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reportingWe’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best, Vivian

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap replay: [Interactive workshop] Build your post-BFCM retention segments

This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!Check out the training recording below: Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM. Today we built 3 segments:Leads who haven’t converted yetHoliday first time purchasers Easy upsellsReview our reference sheet to see the breakdown of segment conditions. Relevant resources to help you achieve your retention goals:Klaviyo BFCM Hub [Academy course] Turn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Creating a sending schedule based on email engagement reference [Case study] How Taylor Stitch used segmen

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for businesses in APAC)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! In this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful linksBFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) -- Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your BFCM audiences (for businesses in APAC)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for businesses in APAC). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we: Utilized our reference sheet to create multiple BFCM segments Built 4 essential segments to include in your Cyber Weekend sending strategy (bargain hunters, window shoppers, VIP, 2022 Cyber Weekend purchasers) Built 1 segment to exclude from your Cyber Weekend sending strategy BFCM resources:Klaviyo BFCM Hub [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo Additional learning resources:[Case study] How Taylor Stitch used segmentatio

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a BFCM email template in Klaviyo (for small to medium sized businesses in APAC)

This post contain resources related to our live training [Interactive workshop] Build a BFCM email template in Klaviyo (for small to medium sized businesses in APAC). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: In this session, we: explored the anatomy of the perfect BFCM email base template built a base email template for BFCM that is optimized for click rateUseful linksWorkshop reference sheet Klaviyo BFCM Hub Additional learning resourcesGuide to the email template editor Ecommerce email benchmark data by industry How to increase email click rates Understanding mobile email optimization Email clipping troubleshooting Designing emails for Outlook Dark mode email design best practices Email testing tools (Klaviyo integrations directory) Academy BFCM courses--Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse o

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] BFCM offer and promotion strategy (for APAC business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources:How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to com

Vivian.AsonyeCommunity Manager

posted in Live training recordings

APAC Recap discussion: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM

This post contains all resources related to our live training [Strategy session] Craft personalized SMS messages in Klaviyo for BFCM that will be running throughout the month of September. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingIn this session, we:Discussed the business case for using dynamic content in SMS messages Added SMS to an existing abandoned checkout flow Added dynamic content to the SMS message Explored additional BFCM use cases for dynamic SMS content Additional learning resourcesBlog: 153 text message and SMS marketing statistics Help center articles: How to add SMS to your abandoned cart flow How to use dynamic variables to personalize email and SMS flows Template tags and variable syntax reference Academy courses: SMS marketing strategy --Have a question? Comment below and we’ll get back to you asap! ____Vivian Asonye APAC Customer Ed Specialist

Vivian.AsonyeCommunity Manager

posted in Live training recordings

ACAP Recap discussion: [Strategy session] Grow your audience before BFCM

Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we covered: Quick growth vs. quality growth Capturing subscribers on your owned marketing channels Driving growth with social proof Capturing subscribers with Facebook Ads After the session has ended, you will find the recording below: This is a high-level strategic training, and we understand you may need further guidance to execute some of these ideas. Here is a list of articles and resources that will provide more tactical step-by-step guidance: Email List Growth Tips Klaviyo Owned Marketing Breakdown How to Create a Value-Based Facebook Lookalike Audience How to Integrate with Facebook Advertising Syncing to Facebook Audiences Guide to Advanced Targeting on Facebook and Instagram Academy Course: Integrate Owned Marketing with Your Facebook Advertising Strategy Have additional questions, thoughts,

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Convert existing email subscribers to SMS in Klaviyo for branded sender IDs (2023)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Did you know that 95% of consumers opt in to less than 7 brands on SMS? A subscriber’s SMS inbox is significantly less crowded than their email inbox - making it the perfect place to reach them during the noisy period of BFCM. But how do you become one of those 7 brands? We suggest starting by targeting those who already know and love your content - your existing email subscribers. In this workshop, we built:a segment of existing email-only subscribers a shareable subscribe page an SMS acquisition email campaignHelpful resources:How to use an email to collect SMS consentHow to use a subscriber pageHow to embed a sign up form on your websiteUnderstanding UK, AUS & NZ sending numbers Understanding US & CAN sending numbers Understanding double opt-in for email & SMS How to add, update, or delete SM

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: SMS Marketing Strategy (North America)

Review the key takeaways, case studies, and additional resources from today’s training in our downloadable recap handout. Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Account spotlight] Leverage flows and SMS to strengthen customer relationships with Kellective by Nikki

About the event Discover the captivating world of Kellective by Nikki, an Australian brand that crafts meaningful and delicate jewelry pieces with love and exquisite craftsmanship. Founded in 2016 by Nikki as a creative solution for flexible work, this brand has blossomed into a thriving small business, selling over 100,000 pieces and fostering an online community of over 100,000 passionate followers.During this training we featured Nikki (Founder and Owner of KBN), Ches (Maker and Marketing Manager), and Vivian ( Customer Education Specialist at Klaviyo). Together, we unveiled the benefits of leveraging Klaviyo automated flows to supercharge business growth using an omni channel marketing strategy. What did we learn? Personalized automated flows: Thoughtfully use automated flows to build stronger relationships with your customers and turn them into brand advocates. SMS strategy and list growth: Techniques for growing and nurturing a robust SMS marketing list without spamming subscrib

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Evaluate your account health using Klaviyo’s overview dashboard (for APAC customers)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below.Do you know how your Klaviyo account is performing week-over-week or quarter-over-quarter? Would you know what to do with that information? The overview dashboard is a reporting tool that allows you to view your account’s most important data at a glance and compare performance over time. We’ll walk through how to make informed decisions about your marketing strategy using this valuable and insightful reporting tool. During this session, we discussed:How to use the overview dashboard How to compare your flow and campaign performance How to identify improvement areas How to notice trends Helpful resources:Overview dashboard workbook Getting started with analytics and overview dashboards (how to build the default overview dashboard view) Troubleshooting empty cards on analytics and overview dashboards Getting

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Measure success with Klaviyo reporting (for APAC businesses)

Greetings you all!Thanks for joining today’s training: [Strategy session] Measure success with Klaviyo reporting for large and mid-market businesses. In today’s session we walked through how a fictional brand would utilize Klaviyo reporting to understand not only marketing performance but also business trends. If you can use Klaviyo to build segments and flows, you can use the same elements to build reports, which allows you to quickly understand performance and identify opportunity. We will be adding additional materials referenced during the session, but here is a great starting point:Getting started with reporting Understanding your benchmarks performance Understanding the Klaviyo home dashboard Understanding Klaviyo message attribution Analyze key metrics to evaluate success (Academy playbook)June is all about reporting, so if you’re interested in taking a deeper dive into the Overview Dashboard and where you can improve your strategy, register for our [Interactive workshop] Eval

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive Workshop] Strengthen customer relationships with birthday flows in Klaviyo (for APAC businesses)

Thank you for attending today’s session, [Interactive workshop] Strengthen customer relationships with birthday flows in Klaviyo (for small to medium-sized businesses). We hope you feel better prepared to collect your customers' birthdays and build a birthday flow. If you were unable to attend or would like to rewatch the session, we’ve included a recording below. In this training, we did the following: Created a signup form collecting customer birthdays Built a birthday property-triggered flow Reviewed best practices for birthday flows Shared some creative birthday messages for inspiration Here are some additional resources to guide you through the process:Klaviyo Blog: Why send birthday emails to your subscribers 11 ways to use the dates your customers care about to drive revenueKlaviyo Help Center: How to build a birthday flow How to create segments based on birthdays How to create a date property-triggered flowKlaviyo Academy:Build your first Klaviyo flows Share your tips, trick

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Design a custom segmentation strategy for your business (APAC)

This post contains resources related to our live training [Strategy session] Design a custom segmentation strategy for your business (for small and medium-sized businesses) which will take place on Tuesday, May 2nd, at 10AM ET/3PM BST. You can register to attend this training live if you haven’t already done so! Session recordingDuring this session, we:Review the importance of segmentation and the different ways you can use segments Explore different segmentation criteria based on common business goals Learn a framework to design the right segmentation strategy for your business WorksheetMake a copy of the worksheet:Google doc version: https://klaviyogrowth.com/3VALTCV Word version: https://klaviyogrowth.com/3LL44Ci Key takeaways from the training Segmenting your customer base enables you to deliver better experiences for customers and achieve a higher marketing ROI. A good segmentation strategy takes into account your business goals and stage of development. Identify immediate next s

Vivian.AsonyeCommunity Manager

posted in Live training recordings

APAC recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (for small to medium sized businesses in APAC)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming increasingly expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions:In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment definit

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Centralize your customer data with Klaviyo (APAC)

Let’s keep the conversation going from today’s live training on how to centralize your customer data using Klaviyo! This is a collaborative space to post any related questions or comments about this session. Whether you’re looking for a replay of the session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. During this session, we: Gave an overview of Klaviyo’s database Discussed why having a centralized database is important Went over ways to utilize Klaviyo’s database for your business Applied the strategies to your brand Key takeaways from the training: Having all of your data in one place allows you to better personalize your content for customers. If you are not utilizing all that Klaviyo has to offer right now, it is okay! Use the four steps to help guide you: Identify your data Organize the data Integrate the data with Klaviyo Use the data to personalize content for your customer

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [APAC strategy session] Personalization strategies to delight your customers

Thanks for joining today’s training! Here is the recording in case you missed it: [replay will be uploaded as soon as it’s done processing:] During the training we:Introduced the concepts of personalized marketing Discussed the following Klaviyo strategies to collect customer-first data to nurture and retain your customers Collecting data with a survey Collecting data with Klaviyo forms Incorporating the collected data into automations Designing show/hide blocks for campaign sending Segmenting audiences by preference Below you will find all of the resources that helped us design the training. Klaviyo documentation: Doe Lashes case study Ecommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands A CMO’s advice: You won’t miss third-party data once you start collecting Customer-First Data™ How to show or hide template blocks and sections based on dynamic variables (new editor) External references: 10 Great Examples of Personalized Marketing

Vivian.AsonyeCommunity Manager

posted in Live training recordings

[Upcoming Training] Use Klaviyo product feeds to personalize your emails

Thank you to everyone who attended our recent live training on how to use Klaviyo product feeds to personalize your emails! For those who missed it or want to revisit the content, we encourage you to watch the replay below.During the training, we covered:Why personalized product recommendations are important How to create a product feed How to embed a dynamic product block into your welcome series email Pro tips on how to take your product recommendations to the next level As promised, you can find all of the rest resources we shared during the live training: ➡️ 2 page workshop handout: It's filled with helpful articles, insightful research, and step-by-step instructions on how to use product feeds. 📆 Also, March is all about personalization strategies. Check out our upcoming trainings. Happy sending,Vivian Asonye

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for APAC businesses)

Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session. During this session, we: discussed how flows help with customer retention broke down the elements that make up a flow learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email examples Top 10 flow exam

Vivian.AsonyeCommunity Manager

posted in Live training recordings

🇦🇺 Special APAC Replay: Build your customer retention audiences for 2023

The holidays may be over, but the spirit of giving is still alive and well on the Live Training team. If you didn’t get a chance to attend January's customer retention workshop, we’re bringing you a special replay. If you’re ready to turn potential contacts into active buyers, register to watch last month’s training, “Build your customer retention audiences for 2023.” Access the replay

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a Klaviyo winback flow from scratch (for APAC customers

Hi you all! You’re invited to join our upcoming interactive workshop, titled “Build a Klaviyo winback flow from scratch.”If you can’t join live, no sweat! We’ve included a playback of the session and linked additional resources below.Happy building! [Replay link will be uploaded after the session is over] In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: ht

Vivian.AsonyeCommunity Manager

posted in Live training recordings

Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for APAC business owners)

Greetings and Happy New Year!Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below: Session follow up resources:In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Conten

Vivian.AsonyeCommunity Manager

posted in Lists, Segments, and Profiles

Building your Cyber Weekend audiences recap: [APAC customers]

Let’s keep the conversation going from the [Interactive workshop] Build your Cyber Weekend audiences for our APAC customers! This is a collaborative space to post any related questions or comments about your Cyber Weekend segments.You can also view the session replay below 👇: During this session, we: built 4 essential segments to include in your Cyber Weekend sending strategy discussed how to apply any of your segmenting personas to SMS Key takeaways from the training: Strategically send marketing communication to your 30-day engaged customers, VIPs, bargain hunters, and window shopping audiences around Cyber Weekend. Add the “Consent to receive SMS” condition to segments to identify your SMS personas. Additional resources: Getting started with segments How to create an engaged segment Preparing for Black Friday/Cyber Monday (Academy course) Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training. ***Still h

1
2

Page 1 / 2

New Topic Guidelines

If you’ve already contacted the Klaviyo Support Team about this issue, please wait for a response and check your spam inbox for an email before posting in the Community.

Keep your private information private. That means, leave out information such as email address, links to account, private API key, customer info, etc. out of your posts.

Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.

Promotion of other products/services should be relevant to the original post. The product/service should directly assist the community member with their issue.

Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.

Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.

Most helpful members this week

Powered by Gainsight

Terms & Conditions Cookie settings

Sign up

Already have an account? Login

Use your Klaviyo credentials

Log in with Klaviyo

Log in to the Community

Use your Klaviyo credentials

Log in with Klaviyo

Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.

Username or e-mail

Back to overview

Scanning file for viruses.

Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.

OK

This file cannot be downloaded

Sorry, our virus scanner detected that this file isn't safe to download.

OK

Links & Resources

Klaviyo.com
Log in to Klaviyo
Klaviyo Blog
Help Center
Marketing resources
Live training

Platforms

Klaviyo for Shopify
Klaviyo for Shopify Plus
Klaviyo for BigCommerce
Klaviyo for Commerce Cloud
Klaviyo for Magento
Klaviyo for WooCommerce
Direct Integrations

Partners

Klaviyo Partner Programs
Agency Partner Directory
Integrations Library

Useful Things

COVID-19 Insights
Events
Email Template Builder
API Docs
Get Help

About

Who We Are
Newsroom
Careers
Engineering Blog
Design Blog
Contact Us

Terms and Privacy
© 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.