Topics started by mat.bingham

1 Topic

mat.binghamPartner

published in Show & Tell

How to use reviews to combat privacy changes & grow revenue

Hello Klaviyo Community! Let’s address the elephant in the room (industry): Privacy changes. We’re all talking about them, but are any of us really sure how to combat them? Luckily, I’m here to share some tips and tricks that will can help my fellow Community members how to overcome the challenges their brands may face as third-party data and cookies become a thing of the past. Why zero-party data can help brands combat the privacy changes Customers demand more personalized shopping experiences, but are also clamping down on the data they are willing to share; this makes creating personalized experiences difficult for brands. The secret to navigating privacy changes is zero-party data.Zero-party data is data that a customer freely shares with a brand, and it is becoming increasingly important as the e-commerce industry moves away from third-party data and cookies. Brands that collect zero-party data will be able to create personalized experiences that shoppers demand which will also

2402

1 year ago

New Topic Guidelines

If you’ve already contacted the Klaviyo Support Team about this issue, please wait for a response and check your spam inbox for an email before posting in the Community.

Keep your private information private. That means, leave out information such as email address, links to account, private API key, customer info, etc. out of your posts.

Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.

Promotion of other products/services should be relevant to the original post. The product/service should directly assist the community member with their issue.

Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.

Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.

Most helpful members this week

Terms & Conditions Cookie settings

Sign up

Already have an account? Login

Use your Klaviyo credentials

Log in to the Community

Use your Klaviyo credentials

Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.

Username or e-mail

Back to overview

Scanning file for viruses.

Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.

This file cannot be downloaded

Sorry, our virus scanner detected that this file isn't safe to download.

Links & Resources

Klaviyo.com
Log in to Klaviyo
Klaviyo Blog
Help Center
Marketing resources
Live training

Platforms

Klaviyo for Shopify
Klaviyo for Shopify Plus
Klaviyo for BigCommerce
Klaviyo for Commerce Cloud
Klaviyo for Magento
Klaviyo for WooCommerce
Direct Integrations

Partners

Klaviyo Partner Programs
Agency Partner Directory
Integrations Library

Useful Things

COVID-19 Insights
Events
Email Template Builder
API Docs
Get Help

About

Who We Are
Newsroom
Careers
Engineering Blog
Design Blog
Contact Us