Topics started by greensal
Hi folks, I was reading more about Customer Retention Rate in this link:https://help.klaviyo.com/hc/en-us/articles/360042176831-How-to-Calculate-Retention-Rate I am confused a bit about the two Segments. Can one please help me? The first step in calculating retention rate is to find the number of customers who purchased from your store last year (between 365 to 730 days ago). The 365 to 730 days ago is that from today? Is the timeline I attached in the image correct?
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