Today we’re pumped to bring you perspective from Mary Coggins of Athletic Greens and our own Geanna Flavetta of the Academy team. Mary brings a unique perspective as a now Klaviyo customer that used to be a Klaviyo consultant.
One of best pieces of advice Mary has is to “get the basics up and running” before starting to get fancy within Klaviyo. Generally referring to the Welcome Series, Abandon Cart, and Browse Abandonment flow. We see this all too often where people start to get into the weeds on advanced automation that will likely net them less revenue than one of these flows.
Lastly, it was great to hear about the products Athletic Greens has, especially in a time of year where health is at the top of a lot of our minds.
Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform: