Matt Mullenax, founder of Huron, joins us on the podcast to talk about how he started his marketing, implemented Klaviyo, is trying SMS, and pushed through his first Black Friday/Cyber Monday. You can find more information on Huron at usehuron.com.
There are a lot of great insights but the two that stuck out to me were:
"The main tenant of our original marketing strategy was relatability..."
The Huron team didn't plan for Black Friday 2019 a month ahead – they got things ready 2-3 days ahead, but they still pushed out sales and had a successful weekend. Not everything has to be perfect.
What are some strategies that you’ll be testing or implementing over the next few weeks for Black Friday/Cyber Monday?
Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform: