Klaviyo Growth Podcast ft. SoftwareKeep

  • 12 January 2021
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Ronnie Teja, CEO of SoftwareKeep, joins us to talk about 2021 planning. With 2020 being one of the strongest years in history for eCommerce the question now becomes: How do we keep it going? 

Ronnie speaks to the importance of creating educational content. How can customers use your product correctly? What should customers know before making this purchase? 

When exploring additional revenue opportunities, Ronnie implemented SMS, "We were noticing that people wanted to get on the phone less and less...offering SMS, we're offering hands off options for individuals to set up appointments, calls, and support." 

On setting goals as a leader: "First of all you have to critique yourself before you critique others...you have to have your employees comfortable to provide feedback on goals." 

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