Little Known Unsubscribe Convertion Trick
Most people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…
(Especially if you’re doing a lot of volume.)
Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.
I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!
Two things I recommend you do when setting up your unsubscribe page:
- Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion.
- Add a downsell offer.
And that's it.
You can access your unsubscribe page via the “preference pages” section in Klaviyo.
If you have this set up already, please let me know what you have on this page.
If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!