Our fireside chat with Rachel Fagan, VP of Marketing at Happy Wax, was filled with incredible insights on resilience, community-driven growth, and data-driven marketing strategies.
Rachel shared how Happy Wax overcame a warehouse fire, leaning on their loyal customer community and strategic marketing efforts to rebuild stronger than ever. By leveraging email automation, live shopping events, and personalized CRM strategies, they not only recovered but achieved a successful BFCM season and set the stage for future growth. Watch the event here!
Key takeaways from the chat:
✅ Community matters – Customers rallied around Happy Wax during challenges, reinforcing the power of engagement and loyalty.
✅ Personalization drives retention – Using tools like Klaviyo, Happy Wax creates tailored experiences that keep customers coming back.
✅ Live shopping boosts connection – Interactive shopping events helped deepen customer relationships and increase conversions.
✅ Data fuels decision-making – Tracking customer behavior allowed them to optimize campaigns and refine their post-purchase strategy.
A huge thank you to Rachel and everyone who joined the conversation! Missed the event? Stay tuned for highlights and insights coming soon.
What was your biggest takeaway from this fireside chat? Have another question you want Rachel to answer? Drop your thoughts in the comments below! 💬