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SMS Marketing Klaviyo


Amos Peace
Problem Solver III
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Hello Great Minds 😊

 

Do You Know?

SMS marketing can be a powerful tool for boosting engagement and sales?

 But with great power comes great responsibility!

As a Beginner, here's a quick guide to get you started with SMS marketing in Klaviyo:

1. Build a Solid Foundation:

  • Get Consent: Always obtain explicit consent from your customers.
  • Tip: Use a double opt-in process to ensure subscribers are genuinely interested.
  • Segment Your List: Tailor your messages to specific customer groups.

Example: Send birthday discounts to subscribers celebrating birthdays.

2. Craft Compelling Messages:

  • Keep it Short & Sweet: SMS messages have a character limit. Get a straight to the point!
  • Clear Call to Action: Tell your subscribers exactly what you want them to do (e.g., "Shop Now," "Claim Offer").
  • Personalize: Use dynamic content to add a personal touch.

3. Leverage Klaviyo's Features:

  • SMS Workflows: Automate welcome series, abandoned cart reminders, and more.
  • A/B Testing: Experiment with different message variations to see what performs best.

4. Prioritize Compliance:

  • Know the Rules: Familiarize yourself with relevant regulations (e.g., TCPA in the US).
  • Honor Unsubscribes: Promptly remove subscribers from your list when they request it.

5. Track & Analyze:

  • Monitor Key Metrics: Track open rates, click-through rates, and conversion rates.
  • Analyze Results: Use data to refine your campaigns and improve performance.

Challenge: What's your biggest challenge with SMS marketing?

 

 

Let's discuss in the comment session!

 

I hope this helps! Feel free to ask any questions if you have.

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