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SMS Marketing with Klaviyo: A Beginner's Guide


Amos Peace
Problem Solver III
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Hello Great Minds, 👋

 

 

 

SMS marketing can be a powerful tool for boosting engagement and sales. But with great power comes great responsibility!

 

 

 

Here's a quick guide to get you started with SMS marketing in Klaviyo:

 

 

 

1. Build a Solid Foundation:

 

 

 

Get Consent: Always obtain explicit consent from your customers.

 

Tip: Use a double opt-in process to ensure subscribers are genuinely interested.

 

Segment Your List: Tailor your messages to specific customer groups.

 

Example: Send birthday discounts to subscribers celebrating birthdays.

 

2. Craft Compelling Messages:

 

 

 

Keep it Short & Sweet: SMS messages have a character limit. Get a straight to the point!

 

Clear Call to Action: Tell your subscribers exactly what you want them to do (e.g., "Shop Now," "Claim Offer").

 

Personalize: Use dynamic content to add a personal touch.

 

3. Leverage Klaviyo's Features:

 

 

 

SMS Workflows: Automate welcome series, abandoned cart reminders, and more.

 

A/B Testing: Experiment with different message variations to see what performs best.

 

4. Prioritize Compliance:

 

 

 

Know the Rules: Familiarize yourself with relevant regulations (e.g., TCPA in the US).

 

Honor Unsubscribes: Promptly remove subscribers from your list when they request it.

 

5. Track & Analyze:

 

 

 

Monitor Key Metrics: Track open rates, click-through rates, and conversion rates.

 

Analyze Results: Use data to refine your campaigns and improve performance.

 

 

 

Challenge: What's your biggest challenge with SMS marketing? Let's discuss!

 

 

 

 

 

I hope this helps! Feel free to ask any questions.

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