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How to add an email subscribe link to a flow


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I am setting up a Post-Purchase Flow and as part of that flow I would like to invite buyers to sign up for my email list. I have already set up a Welcome Flow with a pop-up sign-up form on the website that provides a 15% coupon for signing up. How can I do the same thing but with the invite being included in a post-purchase email. 

I have reviewed the attached video from Klaviyo which says that one way is to “add an email subscribe link to a flow” but I cannot find any instructions anywhere to do this. 

Any guidance would be appreciated.

Anthony

 

Best answer by emma.owens

HI ​@ahutch ! Thank you for reaching out to the community! 

Happy to help with your above question - it sounds like you are looking to include a link in your email that directs a recipient to a subscribe page. Please follow the below steps to find the subscribe page link to include in your email: 

  1. Navigate to your Lists and Segments tab.
  2. Choose the list that you would like email recipients to subscribe to. 
  3. From the top menu bar, select Sign-up forms.
  4. Scroll down to the bottom of the page. 
  5. If you customized new consent pages for this list, you'll find a Subscribe page card at the bottom of the page. Click the 3 dots menu, then select Copy URL: ​​​​​​​

​​​​​​​

 

  1. If your list uses the default consent pages,  you'll see a menu reminder that you can customize consent pages for this specific list. Beneath this reminder, click Copy Subscribe Page URL: 
  1. You can then paste this URL into a CTA button in your email. Recipients who click on this link will be brought to a subscribe page serving as a landing page where they can sign up to hear more from you brand.

I hope this helps and please let me know if you have any follow-up questions! 

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5 replies

emma.owens
Community Manager
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  • Community Manager
  • 42 replies
  • Answer
  • January 22, 2025

HI ​@ahutch ! Thank you for reaching out to the community! 

Happy to help with your above question - it sounds like you are looking to include a link in your email that directs a recipient to a subscribe page. Please follow the below steps to find the subscribe page link to include in your email: 

  1. Navigate to your Lists and Segments tab.
  2. Choose the list that you would like email recipients to subscribe to. 
  3. From the top menu bar, select Sign-up forms.
  4. Scroll down to the bottom of the page. 
  5. If you customized new consent pages for this list, you'll find a Subscribe page card at the bottom of the page. Click the 3 dots menu, then select Copy URL: ​​​​​​​

​​​​​​​

 

  1. If your list uses the default consent pages,  you'll see a menu reminder that you can customize consent pages for this specific list. Beneath this reminder, click Copy Subscribe Page URL: 
  1. You can then paste this URL into a CTA button in your email. Recipients who click on this link will be brought to a subscribe page serving as a landing page where they can sign up to hear more from you brand.

I hope this helps and please let me know if you have any follow-up questions! 


Mich expert
Problem Solver IV
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  • Problem Solver IV
  • 64 replies
  • January 22, 2025

Hello@ Anthony, thanks for sharing your problem, 

To add an email subscribe link to your post-purchase flow, follow these steps:

  1. Go to your Lists and Segments tab in Klaviyo.
  2. Select the list you want customers to subscribe to.
  3. In the top menu, choose Sign-up forms.
  4. Scroll to the bottom of the page.
    • If you've customized consent pages for this list, you’ll see a Subscribe page card. Click the three dots menu and select Copy URL.
    • If you’re using the default consent pages, there will be a reminder to customize the consent pages. Below this, click Copy Subscribe Page URL.
  5. Copy the URL and paste it into a CTA button in your post-purchase email.

This will direct recipients to the subscription page where they can join your email list. Let me know if you need further assistance!

Best regard 

mich PRO


MANSIR2094
Problem Solver IV
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  • Problem Solver IV
  • 172 replies
  • January 22, 2025

Hello ​@ahutch , as ​@emma.owens and ​@Mich expert hass mentioned,  To include a subscription invite in your post-purchase email, copy the "Subscribe Page" link from the desired list in Klaviyo and append ?email={{ person.email }} to it. Add this link to a button or hyperlink in your email, e.g., “Sign up for our VIP list and get 15% off your next purchase!”. This ensures buyers can subscribe without filling out another form. Let me know if you need help implementing this!


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  • January 24, 2025
MANSIR2094 wrote:

Hello ​@ahutch , as ​@emma.owens and ​@Mich expert hass mentioned,  To include a subscription invite in your post-purchase email, copy the "Subscribe Page" link from the desired list in Klaviyo and append ?email={{ person.email }} to it. Add this link to a button or hyperlink in your email, e.g., “Sign up for our VIP list and get 15% off your next purchase!”. This ensures buyers can subscribe without filling out another form. Let me know if you need help implementing this!

Thanks for this. So adding this to the “subscribe page” link will automatically add them to the email list, correct? Otherwise, they will be brought to the existing signup form? 

If I have a discount already setup and automated for the original signup form, I assume having them automatically added will bypass this discount. Would that be right? So if I want to offer them the discount for signing up, I would need to have them go through the signup form? 

Thanks


Byrne C
Community Manager
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  • Community Manager
  • 64 replies
  • January 29, 2025

Hi ​@ahutch 

I believe that adding ?email={{ person.email }} will fill in the email input on the subscribe page with the person’s email, but it won’t automatically subscribe people when they click the link. They’ll still need to click the button on the subscribe page to subscribe - they just won’t have to enter their email.

If you have a discount set up on your signup form, that discount won’t be on the list’s subscribe page you’re linking. You’d need to link to the page on your site that your form appears on, if you wanted these people to get the discount. Another option would be to send these people a flow email with the discount, after they subscribe.

Let me know if I can help with anything else!

-Byrne