Is it necessary to get consent for email as well?

Hello @kunalg013 ,

Thanks for sharing to the Community.

When you add a signup form to your site, you are not able to control who decides to take advantage of this form. Even if you add an extra level of validation, it isn’t always possible to ensure subscribers only submit valid or accurate email addresses and phone numbers. Well-intentioned subscribers could simply type their email or phone number incorrectly, but spam-bots could also find your form and flood it with fake email addresses or phone numbers.

In some specific cases, you may want to remove double opt-in and make your list single opt-in. Most often, brands choose to implement single opt-in when they are using other third-party signup forms or tools and their customers are prompted with a double opt-in confirmation at some other point in the signup workflow. For example, if your third-party signup form has a double-opt in feature enabled, you might want to disable double opt-in on your Klaviyo list so customers don't experience multiple opt-in confirmation messages.

I recommend taking a look at our help center articles regarding opt-in and consent.

Understanding Double Opt In

Understanding Consent in Profiles

Collecting GDPR Consent

Understand Canada's Anti-Spam Legislation