Can virtual contact card MMS create a different message thread than your toll number?

  • 8 November 2023
  • 3 replies


Hello, anyone else have the issue of their SMS VCC card producing a different message thread than the one sent by your toll free number? 


My SMS welcome flow has two SMS messages in it. 


One SMS message contains a VCC card and one message contains some copy. 


They produce different message threads in my phone. I can consistently reproduce this behavior by deleting my profile and triggering the flow again. I also have had colleagues reproduce the behavior


The list that triggers the flow is double-opt in. 




Best answer by Taylor Tarpley 8 November 2023, 17:21

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Userlevel 7
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Hi @ConnorBo


I completely understand the hesitancy here. 


Let me check back with the team and get back to you! 




Thanks Taylor. I am trying to determine if my team should just not use the VCC feature until this behavior is otherwise. 


It seems that if the customer saves the contact card to the unformatted number. They will receive future texts from the formatted number, which will still be a toll free number in their contact book. 


Is that right?

Userlevel 7
Badge +60

Hi there @ConnorBo


Welcome to the Community! Thank you for asking this great question!


While it may appear that something is misfiring, this is expected behavior with a virtual contact card. The Virtual Contact Card creates the initial message as an MMS and causes the number to come through as the unformatted number. Whereas the second message in the flow, a regular SMS, comes through formatted, creating the different threads.

Regarding the phone number showing up differently, the unfortunate thing is that different carriers and devices have different behaviors for how they display the sender number, not only based on the device/carrier, but also SMS and MMS. For example, on an iPhone, if you text a number without formatting or any hyphens, this technically isn't formatted correctly so when the response comes back, the iPhone automatically formats the number correctly to +1 (___) ___- ___ and creates a new thread. However, going forward, all messages should come from the correct number, formatted correctly, and stay within that single thread.

Our team is aware of this behavior and we are working to find a solution to make it so all messages would come through the one thread from the beginning of the customers first SMS/MMS to all future SMS/MMS. Hopefully we are able to create a solution for this in the near future to help resolve this!


Thanks for participating in the Community!