Strategic advice

Does an omnichannel strategy improve your Klaviyo pricing? Quick answer: Combining email and SMS into one Klaviyo omnichannel strategy makes your pricing plan more efficient because unified automations let you target sends by subscriber intent, cut waste on inactive contacts, and unlock advanced features like smart dynamic segmentation and Klaviyo's Marketing Analytics (funnel analysis, cohort analysis, and custom CLV/RFM churn metrics). Reserve SMS for your highest-intent moments—abandoned carts, VIP flash sales, back-in-stock alerts—and let email carry the fuller message with images and detail. Consolidating both channels in Klaviyo also means one data source, simpler attribution, and no juggling separate platforms or logins. The bigger cost lever, though, is list hygiene: cleaning inactive contacts every 3-6 months and suppressing non-responders does more for plan efficiency than any single flow tweak. Many brands don’t realize they’re only scratching the surface of what Klaviyo can

After looking inside a few hundred Klaviyo accounts over the last few years, one pattern keeps repeating: SMS automations consistently drive more incremental revenue than campaigns — when they’re actually built out.Most brands flip on SMS, send a single welcome text, and stop there. Here are the automations I see over and over delivering the biggest revenue lifts (plus real setup tips you can copy/paste).Why SMS automations matter more than people thinkSMS is a high-intent channel. Nobody casually opts in.When someone gives you their number, they’re expecting value quickly and flows let you meet that intent at exactly the right moment.The right automations: Hit key funnel stages Patch revenue leaks you don’t realize you have Convert people while their intent is still hot My top revenue-driving SMS automations (with real examples) 1. Welcome Series SMS (your highest-converting window)Your best shot at converting an SMS subscriber is within minutes of signup.What works well: Short re

Is Pinterest part of your growth strategy, or are you sleeping on a goldmine?In a world dominated by fleeting trends, short-form videos, and ever-shifting algorithms, Pinterest remains one of the most underrated and stable growth engines in digital marketing.Unlike Instagram or TikTok, where content has a short lifespan, Pinterest thrives on evergreen content and intentional discovery. A well-optimized Pin in 2025 can still drive meaningful traffic and conversions weeks or even months after being published.But here’s the twist: today, Pinterest success doesn’t result from random posting or passive branding. It’s a team sport. The best-performing brands treat Pinterest like a full-funnel channel, aligning strategy, creative, paid media, analytics, and lifecycle marketing to work in harmony.When you do it right, this alignment leads to more than just clicks. It drives purchases, builds loyalty, and fuels long-term brand discovery.Let me break down the strategies, tools, and marketing tea

Discover how Shopify’s Checkout Blocks empower merchants to capture valuable first-party customer data at checkout, creating new events and customer properties in Klaviyo to fuel smarter, data-driven marketing strategies. Leveraging Checkout Extensibility to Unlock Valuable Customer DataIn a world where privacy regulations are tightening and third-party data sources are shrinking, first-party data has become more critical than ever. It’s the data your customers willingly share—direct from the source. This unlocks opportunities for deeper personalisation and smarter marketing. In this article, we’ll explore how you can leverage this data using Checkout Blocks & Shopify’s Checkout Extensibility.In Shopify Summer Editions 2024, Shopify announced that Checkout Blocks is now free for all Plus merchants, offering more flexibility to customise the checkout experience. With Checkout Blocks, merchants can easily add custom fields, style changes, and even modify text, all without coding. The

Not sure what emails to send? You’re not alone. Most ecommerce brands don’t have a tools problem. They have a “what do I send?” problem. Use this ecommerce email marketing framework to plan campaigns for launches, slow weeks, restocks, and holidays. I run email and SMS marketing for Mint & Lily, a personalized jewelry brand. Over the past several years, I've built and optimized dozens of Klaviyo flows, written hundreds of campaign emails, and spent more time than I'd like to admit staring at segmentation logic at 11 p.m. on a Tuesday.And here's what I've learned: the hardest part of email marketing is not the platform. It's not the design. It's not even the copy. The hardest part is sitting down and deciding what to send and who should receive it.Most small ecommerce brands I talk to have Klaviyo set up. They've connected their store. They might even have a welcome flow running. But when it comes to campaigns, they freeze. They wonder if their idea is good enough, if they're emaili

We had an incredible time during our recent fireside chat. It was an insightful, no-fluff conversation packed with tactical wisdom and real-world strategies. From launching new SKUs to optimizing email performance, Joe, COO/Co-founder at Legendary Milk generously pulled back the curtain on how they approach growth, engagement, and operational excellence. Whether you're a startup founder or an experienced marketer, this session was full of actionable gems.As you watch the recording, here are a few of the biggest takeaways that stood out:Segment and personalize your audience early and continuously Effective segmentation was crucial in launching new SKUs to an existing audience. Tools like Klaviyo, Digio, and Black Crow AI were used to tag users by lifecycle stage (pregnant, nursing, postnatal) and personalize messaging accordingly. Reactivating archived lists and offering preference centers helped reconnect with past customers in relevant ways Plan for success with inventory and opera

Klaviyo Champions Ross Hopkins and Christian Norbjerg Enger share when and why to use APIs. From sending custom events and enriching profiles to automating workflows at scale, their real-world ecommerce examples show how APIs unlock the flexibility and personalization you can’t get from the UI alone.  Why bother with APIs if Klaviyo already has a robust UI? Ross: For me, it's all about flexibility and speed. The UI is great, but sometimes you just want to do something your own way - especially if you're working with internal systems that don’t fit into the mold of out-of-the-box integrations or tools like Zapier and Make.At CFI, we track the performance of a 12-month membership subscription, and a lot of that logic just doesn’t live in Klaviyo natively. And that’s totally fine, that’s exactly what APIs are for - to provide the control to define the metrics that matter to our business - not just the ones that third-party platforms say I should care about.Plus, once you start learning ho

In our February 2026 Fireside Chat, Zac Fromson, Co Founder of Lilo Social, shared how he and his team think about AI as a force multiplier for modern retention strategies, helping brands focus their effort where it matters most. Drawing on his experience working with brands like Half Magic Beauty (check out their Klaviyo case study) Humantra, Bauer and others, Zac discussed how AI-powered personalization, unified customer data, and automation are changing how loyalty and retention programs are designed and scaled. Key takeaways What’s changing in ecommerce (why retention matters more now) Rising CAC is forcing a retention-first mindset. Customers cost more to acquire, so brands can’t afford leaky post-purchase experiences or slow iteration. Data is fragmented across tools which creates silos and weakens personalization. Subscription churn is a major pressure point. Many brands “have subscriptions” but aren’t optimizing the levers (offer, buy box, dunning, frequency options, etc.).

Your email template looks beautiful in Canva. But once it lands in someone's inbox, will they actually know who you are, what you want, or what to do next?These three questions, who, why, and what, are the foundation of emails that actually perform.At Hazel Village, an ethically-made stuffed animal company based in Brooklyn, we've built our entire email program around answering these questions within the first second someone opens a message. The result: emails that represent our brand, communicate a clear message, and drive the clicks that convert subscribers into customers.The 3 core questions every email must answerGood emails all have a few things in common:They correctly represent the brand and the product being sold (Who is emailing me?) They have a clear message (Why are you emailing me?) They have a call-to-action (What do I do next?)The good news? Klaviyo's drag-and-drop editor makes it easy to build these emails without needing separate design software. Visual hierarchy is key

Short answer: To build a successful newsletter program in Klaviyo during your first 30 days, focus on consistent cadence, valuable content over promotions, and engagement-based sending rather than only emailing around discounts. Regular newsletters help keep your brand top-of-mind and avoid training subscribers to only open during sales.If email newsletters feel harder than promos, you're not alone. Most teams never struggle to send a sale, but struggle with everything in between. The blank weeks. The weeks where nothing's launching. The weeks where you know you should email, but you're not sure what to say.Here's what usually happens: you only email when there's a discount, which accidentally trains subscribers to ignore you until there's a sale. Then newsletters start to feel pointless or low-performing.This guide fixes that. Not with theory, not with perfection, but with a realistic 30-day plan you can actually ship. The goal is to send consistently, stay relevant between promos, an