Welcome to the Klaviyo Community @josephmills ! 😊
Thanks for sharing your question—it's a common challenge, so you’re not alone!
If your emails are landing in the Promotions tab, that’s not necessarily a problem. Gmail designed the Promotions tab specifically for marketing emails like yours, and it’s still part of the inbox.
The real concern is if your emails are landing in spam, which you can usually identify by poor open rates (e.g., below 15%) or unusually low engagement metrics.
Here’s what to check:
- Open Rates: Are they above 20%?
- Click Rates: Aim for 2%-5%.
- Spam Complaints: Keep these below 0.1%.
- Bounce Rates: Should stay under 2%.
If these metrics look healthy, then your deliverability is fine, and landing in Promotions is just Gmail doing its thing. But if your metrics are low, that could point to spam folder placement or other issues.
To test if you can land in the Primary tab, try sending emails that feel more personal and less salesy:
- Remove sales-related language (e.g., "limited-time offer," "shop now").
- Simplify the design (use plain-text).
- Limit links (1-2 max).
That said, keep in mind that for a store like Leveret, Promotions is often the right place to be! Focus on improving engagement through personalized content, targeting your most active subscribers first, and gradually re-engaging less active ones.
Let us know your open, click, and complaint rates—we’d love to dive deeper if you need more guidance. 😊