I think the high open rates mean that either the content or the offers in the emails just aren't hitting the mark for the customers.
You might want to play around with your segmentation. Try sending offers to folks who haven’t made a purchase in a while, or target those who showed interest in certain products or categories.
When working with customers and analyzing data, I prioritize making informed, data-driven decisions rather than relying on assumptions. This approach helps us avoid recurring challenges.
In instances where data may be limited, I recommend segmenting users based on their website activity and purchasing behavior. From there, we can begin experimentation to determine the most effective strategies. Marketing is inherently about experimenting to identify what resonates and what does not; there is no one-size-fits-all solution.
Not to sound flippant but I’m most interested at this point in avoiding recurring charges-- like those charged by agencies who want a fat retainer and contractual agreement for 6-12 months but thus far in my experience won’t put into a service agreement any sort of promised action-completion milestones that are anywhere close to what was discussed with them during the client attraction phase. Personally, I’ve gone down the path with 4 of your colleagues and it seems to me that they are all WIMPS.
I wouldn’t say that there’s limited data. I’ve been sending tens of millions of emails to make money since 2003. This business I’m asking about has a shorter and smaller history of email marketing, but a consistent one since 2017 with lots of opens engagement but few sales attributable to Klaviyo or Mailchimp before that. But as I might not have mentioned, they’ve never attempted to attract potential prospects or customers to their email conversion efforts by using the same sort of marketing content prospects will see once they’ve handed over their email address. Personally, I think there may be a disconnect and would like to help them keep the email marketing methods they have put a lot of sweat and tears into over a decade...but give them better tools to work with by filling the funnel with people who would be more receptive to reading content and expecting information marketing techniques the company uses that are far outside what someone would typically expect from an ecom brand.
JI wouldn’t say we’re looking for a one-size-fits-all solution either...
Just a best guess from some people who have been under the hood of dozens or hundreds businesses and seen what works and what doesn’t for email marketing engines.
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