The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
SMS marketing began in the mid 2000s, most notably by some large brands like Nike in 2006, but is now one of the most common and profitable ways of marketing. It is something that used to be difficult, expensive, and somewhat misunderstood. So when Klaviyo released SMS in early 2020 I found myself asking if it was correct for me to be recommending this to our customers.Joining us as the first internal Klaviyo guest on this podcast, Navin Jain, SMS Account Executive, helps answer that question directly, after explaining some basics, even if it means telling some customers or listeners to hold off.The way Navin, and many of us at Klaviyo, look at SMS is that "SMS is really a great tool to add fuel to the fire." AKA if your email marketing strategy is solid, it doesn't have to be perfect, you would consider enhancing your performance by developing an SMS strategy. Similarly, if you're not seeing the results you want from email, or are struggling with setting up some main flows (Welcome Se
Hi Klaviyo Community!We are Retention Commerce. A digital agency that helps clients to get the best out of their email marketing.We want to know what are some of the troubles you had when you first started using Klaviyo. What was the hardest part to learn or implement? With nearly 5 years experience in using Klaviyo, we already forgot about the beginners struggle.We want to find out what were the biggest obstacles you had, so we can try and address some of them and help this community grow bigger.
Ezra Firestone, eCommerce expert, Shopify Compass instructor, and CEO/Founder of BOOM! By Cindy Joseph, SmartMarketer, and Zipify joins us to share insights on repeat customer revenue, Spinwheel vs. no Spinwheel, Subscription models, List engagement, managing your unengaged contacts and much more.You can follow Ezra on Instagram here. BOOM! generates 45%+ of it's email revenue from repeat customers. One of the main flows that helps with this is the "2x Buyer Flow" which is designed just to get someone to that second purchase through additional discounting. This repeat customer revenue eliminates the need for a subscription model, but Ezra points out that generally one shouldn't push someone towards a subscription until the second purchase. List health is another big focus for Ezra and his team and he goes in depth about how they never actually delete contacts from their Klaviyo portal, they simply rotate lists and content to make sure they're delivering the right message to those that
Hi everyone,We are running Facebook Ads to collect leads offering free lead magnets.I just set up the Facebook integration via LeadsBridge to find out that it's a paid service. That's really sad especially after spending a whole day to trying setup and configure it so it would work seamlessly with Klaviyo.As I understand it's the only way to use Facebook Instant forms with Klaviyo.The other option is to create a landing page and send people there.What I am wondering if anyone can tell from their experience if there is a different conversion rate between the Instant forms and Landing pages. We are not spending on FB Ads so much so it would be worth paying extra for LeadsBridge integration.Thank you in advance!
Interested in learning even more about how to improve your benchmarks? We are excited to announce a new session, hosted by Customer Success Managers Ksenia Bykova and Devin Bhatia to share how to review Benchmarks, identify areas for improvement, and set goals using real customer examples.What questions would do you have for Ksenia and Devin?
Ronnie Teja, CEO of SoftwareKeep, joins us to talk about 2021 planning. With 2020 being one of the strongest years in history for eCommerce the question now becomes: How do we keep it going? Ronnie speaks to the importance of creating educational content. How can customers use your product correctly? What should customers know before making this purchase? When exploring additional revenue opportunities, Ronnie implemented SMS, "We were noticing that people wanted to get on the phone less and less...offering SMS, we're offering hands off options for individuals to set up appointments, calls, and support." On setting goals as a leader: "First of all you have to critique yourself before you critique others...you have to have your employees comfortable to provide feedback on goals." Follow us on social at: Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth
Chris Handy from Demand Outlaws joins us to talk about email content planning for 2021. You've likely put yourself and your team through the gambit of Black Friday/Cyber Monday content but there is still a lot of money to be made and it all starts with a good content plan.Chris shares some excellent ideas on how to begin content planning, from choosing the topics to creating the headlines to converting the reader. It all starts with his 52 card deck strategy, which hits the nail on the head."What's missing from a lot of content strategies is building towards something." What can your team come up with to create some additional pieces of content?Follow us on social at:Twitter - @klaviyogrowthInstagram - @klaviyogrowthFacebook - @klaviyogrowth
Hi all and Happy New Year! We are so excited for the launch of the new product feature: Benchmarks. I hope you’ll join us on January 7th for a session that covers where to find your benchmarks, how to best leverage your benchmarks and some great strategies to improve your benchmarks. Have you checked out your benchmarks yet? Anything surprise you?
@Brett from Gatsby , founder and CEO of Gatsby, https://www.gatsby.ai/, joins us to talk about the importance of turning customers into micro-influencers. What is that you may ask? "A micro influencer is someone who is authentic, already a customer, and isn't necessarily raising their hand to become one. " The conversion rate on these types of individuals is significantly higher than the more famous individuals out there. Learn more about the integration here. The software his team has built through customer feedback has become one of the integral ways to grow your influencer base through integrating with Klaviyo. The current solution of managing your micro-influencers requires multiple softwares to manage, let alone reach out and nurture them. With Gatsby it is not only easy to manage, but prioritizing, ranking, and reaching out becomes almost effortless. Combine this with its integration with Klaviyo and you'll be growing your micro influencer base quickly and efficiently. Follow us
Dennis Mistrioty, co-founder and CEO of Batch by www.wisconsinhempscientific.com, joins us on the podcast to talk about evaluating Black Friday/Cyber Monday and how to keep the foot on the gas through the holidays and new year. We focus on how to market products as gifts, using smaller items (both size and cost) to incentive last minute purchases or add ons to an already larger order. "Throughout the rest of the holidays our main focus is making sure we have 'ready to gift' items." The focus on making products gift ready and marketing less for self-purchases is something that a lot of brands should be focusing on over the next few weeks. Are you batching your products into gift items? If so what’s working?Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Po
Hi Community! This is Garrett Imeson, the Chief Marketing Officer and one of the founding partners of Splash. I’d like to start by saying thanks to the entire Klaviyo team for allowing me to participate in the Klaviyo Holiday Show. It has already been a fantastic experience and Klaviyo has done an absolutely amazing job of making the most out of our gathering limitations here in 2020. I’ve been honored to be a part of the whole experience.As a bit of background, Splash is a US direct-to-consumer online wine company, founded as a family-owned and operated business. We focused on using our generational experience in the wine industry to make the experience of buying wine online consumer focused and friendly. We do this by offering incredible wines at industry-leading prices (we take a maximum of a 15% markup on wines) and pairing it with fanatical customer service, leading us to becoming the most and best reviewed online wine company in the country via TrustPilot.2020 saw us undergo mass
Hey Community! One of the biggest shopping holidays in the US has passed: Black Friday/Cyber Monday. Our team did some preliminary research into how it all went and Klaviyo users drove 3.1% (~$1 billion) of all online store sales. How amazing is that?In the spirit of celebration, we want to see what your best performing emails/sms/forms and strategies were.Share a screenshot of your best below (remember to not include any private details like customer email addresses) and tell us a little bit about what worked for you!
Congrats!! You made it through the Cyber Weekend fury. While you may be tempted to sit back and relax, it’s time to prepare for the rest of the holiday season. Not to worry, we have you covered with 7 steps for success this holiday season!Reflect on Black Friday/Cyber Monday (BFCM) campaignsBefore you finish your turkey leftovers, check to see how your messages fared during Cyber Weekend. Check on your open, click, and unsubscribe rates. Checking on these metrics is vital to ensure your messages are going to the inbox and not landing in spam. Set up a post-purchase flow to nurture the relationship between any new and existing customers who purchased during BFCMMake your new customers loyal ones and your loyal customers brand evangelists by fostering relationships using a post-purchase flow. This flow can be a simple thank you, a request for review, or instructions on how to use a product. Set up a browse abandonment flowYou will likely have shoppers that, for one reason or anothe
Hi All! We’re still in the middle of Black Friday weekend, but now the actual day has passed - how did it go?! Anything you would do differently next year?Also, this twitter thread by Alex McPeak about the emotions leading up to and during Black Friday are spot on! hahahttps://twitter.com/klaviyo/status/1331606595998937088
Black Friday and Cyber Monday (BFCM) are days away. If you don’t have a plan in place and are new to Klaviyo, we’ve got you covered. Follow the 10 steps below to make sure you make the most of the merriest time of the year for ecommerce businesses!Integrate your ecommerce platform with Klaviyo (5 min) To start, you’ll need to integrate your ecommerce platform with your Klaviyo account. This is to ensure that you have all of your data in one place so you can send relevant, personalized messages to your customers.Sync your contacts from your previous email service provider (ESP) (10 min) If you’re coming from another ESP, make sure to pull all of your contacts and their data into Klaviyo. If you are brand new to email marketing, you don’t need to worry about this step.Integrate with Facebook (5 min) If you’re planning to run paid advertising campaigns on Facebook or Instagram, integrate with Facebook so you can harness the power of Klaviyo segmentation to target people on multiple channe
With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far. By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check
Hi everyone,Love that Klaviyo has put this together. I’ve used Klaviyo for the past 3 years but the last year I’ve really doubled down and spent more time in Klaviyo than any other software. I’m looking forward to helping others here as well as getting help. If you want to connect on twitter my handle is @jsappington Thanks!
With all that has changed this year, how have you had to pivot your brick and mortar store for the holidays? If your physical and online stores are open on Black Friday/Cyber Monday, or you’re 100% online, you can still delight your customers with exciting experiences to make their holiday shopping merry and bright! Here are three tips to create these experiences virtually so that your customers get some of that holiday shopping magic from home: Let your customers know if you’re open on Black Friday and update them on how you’ll be following COVID19 guidelines. Unlock the power of segmentation in Klaviyo by creating location-based segments to send these emails to. As different states have different guidelines, you’ll want to tailor each email to your local audience and let them know what they can expect shopping in-store with you this season. Learn how to set up location-based and other key segments for the holiday here. Create buying guides. Push your customers to take a holiday sh
Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan
Pamela Booker, founder of Koils by Nature, joins us on the podcast to talk about the importance of collecting emails early, creative ways to market beauty products, using Klaviyo to get the most out of your content, and advice on the upcoming Cyber Weekend. Pamela is another incredibly unique guest in the sense that she consults with other brands on top of implementing her own strategy.In our conversation, we focused on the concept of educational marketing, which the Beauty industry is uniquely equipped to utilize."In this space before and after is really important. We provide customers detailed instructions on how to take good before and after shots, which angles and lighting to use, and how to post their reviews.""...our products that aren't performing well, instead of discounting, we push them to the front with live video tutorials on how to use them and the results." Have you considered ways to utilize video in your marketing? Are you already successfully using video to market your
A common concern we are hearing here at Klaviyo is shipping delays, especially from small business owners. What is your approach to shipping this year -- are you moving up your last day for guaranteed delivery emails or not offering guaranteed delivery by the holidays this year? Any other strategies you are utilizing to mitigate any shipping concerns?
What is missing from Klaviyo is a white glove treatment from an expert from Klaviyo. By providing this tool, you are assuming everyone wants to become an expert with Klaviyo and has countless hours to learn. The issue is many « experts » from many tasks websites claim to be experts in Klaviyo and all they end up doing is setting up some basic flows. What would be beneficial is a Klaviyo service that can look at your current implementation, fine tune the flows based on best practices. We would then simply manage the process going forward and take our time understanding the whole system in an optimized state … the alternative is to piecemeal a few flows while you are live and learn on your clients …. not a great idea!
Matt Mullenax, founder of Huron, joins us on the podcast to talk about how he started his marketing, implemented Klaviyo, is trying SMS, and pushed through his first Black Friday/Cyber Monday. You can find more information on Huron at usehuron.com. There are a lot of great insights but the two that stuck out to me were:"The main tenant of our original marketing strategy was relatability..."The Huron team didn't plan for Black Friday 2019 a month ahead – they got things ready 2-3 days ahead, but they still pushed out sales and had a successful weekend. Not everything has to be perfect. What are some strategies that you’ll be testing or implementing over the next few weeks for Black Friday/Cyber Monday? Our other podcast episodes feature a blend of customers and partners who give their advice, tell their stories, and share their experiences with Klaviyo. Learn how to make your email performance stronger by tuning in to our Growth Podcast on your preferred streaming platform:Apple Podcas
We are so excited for the final pre-Black Friday Bootcamp. We have some spectacular partners from Social Lite joining us to share their wisdom as we enter the final sprint. We’ll be covering:The importance of Black Friday – stats to get you excited and what ads we’re already seeing. Where Cyber Monday fits into your Customer’s Journey and how to craft your message effectively Last minute actions to be taken in your Klaviyo account to ensure success – it is not too late! Real Offer & Template examples from previous Cyber Weekends – not everything has to be huge % off!And HUGE bonus -- customers who register will get customized guidance on their upcoming Black Friday send schedule to complement our previous release of our Content Calendar Template! Watch the replay now! As you are working through your Cyber Weekend prep -- what are your biggest questions and concerns?
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