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The Community Commons

Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!

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Taylor TarpleyCommunity Manager

published in Product Updates & Announcements

Friday FAQ: What are the different types of promotions to use this holiday season?

This week’s Friday FAQ: what are the different types of promotions to use this holiday season?If you can’t do deep discounts, tune in as Gillian provides two alternative strategies your customers will love.Join a Cyber Weekend themed live training today: https://www.klaviyo.com/events/live-training

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] SMS Marketing Strategy (Europe)

Hi there!This post contains resources related to our live training [Strategy session] SMS marketing strategy (UK) which takes place every couple of weeks. You can register to attend the next session here, or watch the recording of the latest session below. Session recordingDuring this session, we:Reviewed SMS sending best practices Discussed how to integrate SMS into your current strategy Explored use cases and examples of effective SMS strategies Additional learning resourcesHelp center articles:How to get set up with SMS in Klaviyo Understanding SMS consent collection Understanding how UK GDPR and PECR affect SMS Understanding your SMS settings Guide to SMS and MMS quiet hours in flows How to create a mobile terms of service in Klaviyo How to create and use quick responses How to add, update, or delete SMS custom keywords Guide to SMS conversations How to use Klaviyo email and SMS togetherAcademy courses:SMS strategy certificate-Have a question? Comment below and we’ll get back to y

Emily SheaKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for entrepreneurs)

In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content If you missed this session or you would like to review, you can check out the replay here:https://klaviyoacademy.wistia.com/medias/8zjmo639scWhile this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Attend our [Strategy session] Understanding email and SMS d

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (for enterprise businesses)

This training was intended for midmarket and enterprise customers. The recording is below for your review: Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience built 4 segments to send (and exclude) this holiday season Engaged with MPP VIPs (email and SMS) Espresso Shot Unengaged Key takeaways:MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles Klaviyo can identify clients with MPP enabled to use when building segments Additional resources:How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens How to Identify iOS15 Mail Privacy Protection Ope

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Friday FAQ: What are the key dates to remember this holiday season?

This week’s Friday FAQ: What are the key dates to remember this holiday season?With Cyber Weekend and the holiday season right around the corner, join Chanel to make sure this is your best season yet.Join a Cyber Weekend themed live training today: https://www.klaviyo.com/events/live-training

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)

Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email growth@klaviyo.com. Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M

MasonKlaviyo Employee

published in Product Updates & Announcements

Demystify deliverability: announcing the deliverability certificate

Hey Klaviyo Community! I’m Mason from the Klaviyo Academy team. I’m excited to announce the launch of the brand-new deliverability certificate! Let’s face it, deliverability can be tricky. Whether you are a seasoned marketing professional or you wear every hat at your company, Klaviyo is here to empower you to make deliverability work for you instead of against you. In this certificate, you’ll learn best practices from deliverability experts to improve your deliverability. By the end, you’ll have the knowledge you need to boost message performance and strengthen your sender reputation. Improving your deliverability is one of the most impactful ways you can increase customer engagement and your return on investment. Getting deliverability certified adds a powerful tool to your marketing tool belt and a shiny badge in the Klaviyo community. You’ll also get to show off your certificate on LinkedIn and add it to your resume to highlight your achievement! The certificate course should on

David ToKlaviyo Employee

published in Product Updates & Announcements

Please Welcome, the Klaviyo Industry User Groups! 👋News

Hello Community members, One of our large initiatives this year in 2022 was to provide more opportunities for you to collaborate and network with your peers.Earlier this year, we launched our first public user group - the Developer group. This group focuses on allowing developers to discuss projects and gather inspiration from each other on what is possible through our Klaviyo API. After the success of our first user group, we’re expanding beyond the developer experience to offer more personalized and curated content to guide and inspire you.Starting today, joining our Developer group will be our three new industry specific groups:Apparel & Accessories group Health & Beauty group Food & Beverage groupThis is all thanks to the insightful feedback, comments, and poll responses we received from everyone earlier in the year from the What’s the deal with Groups? post! It’s no surprise that these groups are the first of many that will be joining our Community groups. Is your busi

carluccigillianKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a Cyber Weekend email template (for enterprise businesses)

Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:built an email template using the new editor discussed design principals to increase click rate and placed order rateKey takeaways:Build your email templates in sections to reuse them as universal content in future email templates. Preview your emails to see how they render on mobile and make adjustments if necessary. Keep the business objective in mind when designing- simple and direct will increase clicksAdditional resources:Email design tips New Template Editor vs. Classic Template Editor We hope to see you again soon!Happy sending :) -Gillian

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: Démarrer avec Klaviyo

Bonjour à tous,Merci d’avoir participé à la session “Démarrer avec Klaviyo” !Cette session vise à aider les nouveaux utilisateurs de Klaviyo à se familiariser avec la plateforme.Si vous n’avez pas eu l’occasion d’assister à la session, nous vous recommandons de vous enregistrer à la prochaine session pour être au courant des dernières fonctionnalités (il s’agit d’une formation récurrente qui a lieu une fois par mois).Vous retrouverez ci-dessous l’enregistrement de notre dernière session : Aidez-vous de notre checklist : Vos premiers pas avec Klaviyo Voici des ressources supplémentaires (en anglais) pour vous aider à démarrer en douceur sur Klaviyo :Liste des intégrations Klaviyo Getting started with signup forms Getting started with flows Understanding the difference between segments and lists Guide to the Email Template Editor (new editor) Understanding The Overview Dashboard About Custom Reports in Klaviyo Pour aller plus loin, n’hésitez pas à suivre notre certification Klaviyo Produ

mai.tranKlaviyo Employee

posted in Live training recordings

Recap discussion: [Strategy session] Conquer Cyber Weekend with a data-driven sending strategy (for small/midsize businesses)

Hi there, Whether you were able to attend our session live or not, you can find the recording below. In this session, we covered:Understanding Cyber Weekend Reviewing last year’s Cyber Weekend performance Crafting your Cyber Weekend sending strategy Downloadable content calendar: MAKE A COPY | Cyber Month content calendar Useful links:How to create an engaged segment How to create a segment of VIP customers How to create an unengaged segment About Custom Reports in Klaviyo How to build a campaign performance report Campaign performance by audience (NEW) Guide to Collecting SMS Consent Ecommerce email benchmarks by industry Ecommerce SMS benchmarks by industry Understanding peer groups, benchmarks, and how Klaviyo uses your data Understanding Deliverability Best Practices Additional learning resources: [Interactive workshop] Build your Cyber Weekend audiences (for small and midsize businesses) Enabling SMS (North America) Enabling SMS (UK) [Strategy session] Cyber Weekend offer and p

stephen.trumbleCommunity Manager

published in Product Updates & Announcements

Friday FAQ: Is a dedicated sending domain right for your business?

This week’s Friday FAQ: is a dedicated sending domain right for your business? Join Julie to learn about the differences between a shared and dedicated sending domain and how to decide which is right for your business.To learn more, check out our live trainings: https://www.klaviyo.com/events/live-training

bill.hamiltonKlaviyo Employee

posted in Live training recordings

Growth Live Training - Ramping Up for BFCM with Klaviyo Sept 20th

Growth is holding a Livestorm session on gearing up for BFCM with Klaviyo. Recording will be posted here after the training and accessible to all.

chanel.phelpsKlaviyo Employee

posted in Live training recordings

Recap discussion: Klaviyo Product Event - Live feature walkthrough

Whether you were able to attend the Klaviyo Product Event: Live feature walkthrough and want to join in the discussion or you’re looking to watch the replay, you’ve come to the right place. Check out some highlights and additional resources below:I was joined by 8 Klaviyo Product Managers, Justina Easow, Tristan Miller-Dannelongue, Tricia Gregg, Ken Kehoe, Wafaa Muhammad, Carola Leiva, Corrine Lin, and Ben Liang where we discussed each new feature in-depth and gave a live demo for a few. If you are interested in learning more about the features, take a look at the resources below: Virtual contact cards Google Ads Rules-based product recommendations A/B testing for flows emails Two-way SMS in UK/AUS New template editor conversion Klaviyo APIs Let us know how you are going to incorporate these new features! Have any unanswered questions? Thread below.

MasonKlaviyo Employee

published in Product Updates & Announcements

Hype Alert: New Deliverability Certificate Coming Soon!News

Psst…have you heard the news? The Academy team is excited to announce that we will be launching a brand-new deliverability certificate! This is going to be an amazing resource, and a completion will earn you a certificate that you can share with your network on LinkedIn and a shiny badge on the Klaviyo community. So what are you waiting for? Check out the hype video and sign up to be notified of when it launches! Mason Wheeler,Academy Team

bill.hamiltonKlaviyo Employee

posted in Product Updates & Announcements

Growth Success AMA - Sept 15th 2022

Today the Growth Team held an “Ask Us Anything” session to help answer some burning questions from Klaviyo users just like you. We included some pre-submitted questions as well as some that were asked by attendees. Answers to all submitted questions that were not answered live can be found at the bottom of this post. A recording of the session will be added as a comment/reply once it has finished rendering. Have a question and want a chance to have it included in a future growth AMA? Submit your question here How do I get rid of the image download icon in gmail? What is the best way to send surveys? I don't know what other kinds of email flows I should be doing. Are there examples out there?The image download icon is on the side of Gmail, if there is an image in an email the customer has the option to download it, its not something that Klaviyo directly controls. There are plenty of ways to send surveys, google forms is a free, simple to use ui or there are also paid options like type

chloe.strangeCommunity Manager

published in Product Updates & Announcements

Klaviyo Product Event - Fall 2022

Maximize your ROI from email and SMS with new features and updates from our Klaviyo Product Event. Learn more about what’s new at Klaviyo. Here’s what you can look forward to: New Klaviyo APIs we’re re-writing existing APIs, releasing all new endpoints, and creating new tooling to speed up development Google Ads audience targeting Rules-based product recommendations Virtual contact cards Two-way SMS – available in the United Kingdom and Australia Campaign performance by segment A/B testing for automated flowsLet us know what you think in the comments: What are you most excited about? What other updates would add value for you and your business?

Jessie SiglerKlaviyo Employee

published in Product Updates & Announcements

Understanding the new product feeds experienceNews

Understand how to use Klaviyo’s new and improved product feeds feature, which is rolling out to all customers between September 12 and September 22, 2022. Pricing and inventory filters are now available, and you can now configure the ordering of products based on a customer’s view history, abandoned cart history, and your newest products. It’s important to note that this release is backwards compatible. If you have existing feeds, they will continue to function exactly as before. If you open them in the new editor, your preexisting feed setup will be mapped to the new settings, and you will be able to edit it using the new settings. This post explains the following topics: How to use product feeds and recommendations How to add a product block to an email template How to sync a custom catalog feed to Klaviyo (for developers) How to use custom catalog data in emails (for developers) Product feeds FAQ 1. How to use product feeds and recommendations You will learnLearn how to cr

julie.accardoKlaviyo Employee

posted in Live training recordings

Recap discussion: [Interactive workshop] Building a Cyber Weekend email template (for entrepreneurs)

Lets keep the conversation going from building a Cyber Weekend email template workshop for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend email template. During this session, we: built an email template that can be used (and repurposed) for Cyber Weekend campaigns built an email template using Klaviyo’s new template editor *Cyber Weekend email template reference sheetKey takeaways from the training: Build your email templates in sections to reuse them as universal content in future email templates. Preview your emails to see how they render on mobile and make adjustments if necessary. You can build impactful emails using simple templates - check out the Klaviyo Showcase for inspiration. Additional resources: Email design tips (blog post) Klaviyo’s New vs Classic template editor (help article) Comment below any questions or let us know if you added your own personal spin to the template built today.

mai.tranKlaviyo Employee

posted in Show & Tell

Recap discussion: [Live Q&A] Flows: cas d'usage avancés

Bonjour à tous, Que vous ayez pu assister à notre Live Q&A ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Voici ce qui s’est passé pendant cette session :Rappel des paramètres du flow builder dans Klaviyo 3 exemples de flows avancés : abandon de navigation (browse abandonment), réapprovisionnement (replenishment), retour en stock (back in stock) Réponses en direct à vos questions sur les flows Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à growth@klaviyo.com pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :Getting started with flowsFlow GlossaryUnderstanding flow triggers and filtersGuide to Flow BranchingHow to create a browse abandonment flowCreating a Replenishment FlowHow to build a back in stock flow

Digital PostmanPartner - Silver

posted in Show & Tell

Best resources for ADVANCED Klaviyo strategies

Hey Everyone!Quick inquiry: Me and my team have gone through a ton of klaviyo courses as well as external resources from the known experts in the space (i.e Daniel Budai, Chase Dimond, etc.)We have excellent foundational strategies and automations, but we’re wondering how to take things to the next level.Does anyone have any recommendations for GOOD email courses and/or resources that cover advanced mechanisms for email marketing?Thanks,

jemmaoleary94Klaviyo Employee

posted in Live training recordings

Recap: Conquer Cyber Weekend with a data-driven sending strategy (for enterprise businesses)

Happy Thursday everyone! Thank you for registering for our very first strategy session for enterprise businesses, Conquer Cyber Weekend with a data-driven sending strategy. If you’re an email marketer or CRM manager at a large or enterprise business, we hope you find the below replay and resources useful as you analyse your historical data in the run-up to Cyber Weekend. Useful links:Understanding peer group benchmarks and how Klaviyo uses your dataHow to use benchmarks in custom reportsHow to monitor deliverability performance Understanding engagement reports for lists & segmentsHow to AB test campaign emailsHow to AB test flows Additional resources:Interactive workshop: Build a Cyber Weekend email template (for enterprise businesses)Interactive workshop: Build your Cyber Weekend audiences (for enterprise businesses)On-demand Academy course: Creating a winter holiday marketing strategy (includes building a content calendar)

anacamarenaPartner

asked in Show & Tell

Partner referral link

Hi, I just became part of Klaviyo’s partner program. When looking for my partner’s referral link, I get this: https://www.klaviyo.com/partner/signup?utm_source=0013o00002cGwy9AAC&amp;utm_medium=partner If I share any URL from your website and add the “?utm_source=0013o00002cGwy9AAC&amp;utm_medium=partner” will it still track any conversions that I generate? Thank you

Mike JaramilloKlaviyo Employee

published in Product Updates & Announcements

The new nav experience - we want to hear from you!

Now that it’s launched, we want to hear from you. Let us know what you think in this thread or through this form. Here is a summary of changes: Our main navigation got a complete redesign We were aiming for simplicity and more of a modern design Our goals were to avoid disrupting workflows and/or discoverability of the tools you use everyday We kept the most used tools at the top level nav (Campaigns, Flows, Signup Forms) Integrations has moved into Settings The nav now incorporates some accessibility enhancements (tabbing support) The Account Switcher menu has now moved (from top right) to the lower left Here is a video walkthrough that I put together with the changes, so let us know... What would you change? What is the new nav missing? What do you like? How has this change impacted your daily workflow on Klaviyo? -Mike