The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Building strong relationships with your customers is the key to increasing customer lifetime value and retaining your most valuable advocates. One of the most effective ways to build these relationships is to establish a customer loyalty program. In this session, we cover:Loyalty program basics and benefits Types of programs and available integrations Building the right program for your business goals ADDITIONAL RESOURCES:Use this interactive worksheet as a guide to help you ideate a loyalty program that could work for your business. Please make a copy of this document for yourself and save it to your personal drive or device. Explore loyalty tech partners in the Klaviyo Integrations Library Browse Klaviyo Community for ideas on what other Klaviyo users have done! Not seeing what you’re looking for? Post your own question in Community :) Tech partner case studies cited in the presentation:LoyaltyLion: Never Fully Dressed’s loyalty program increased its repeat purchase rate by 64% Yotp
Happy Valentines Season Everyone! I’m sure it’s not that much of a secret by now, but you all are our special valentines and we are absolutely head over heels for our Community members! Speaking of things near and dear to our hearts this lovey-dovey season, our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our Community! A big thanks to these users: @bricatfree @Travis @Spark Bridge Digital LLC @vitbarreto @cdetdi Hot Tip : Check out @Travis’s helpful response to our own @vitbarreto’s question on how to get the most bang for our buck when it comes to collecting customer inform
Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic
Ever wanted a place to air your grievances with the likes of Facebook, Google, and Amazon? This is your chance. Today, we published an article on the Klaviyo blog sharing the stories of 6 “taboo” brands that have been blocked from marketing through paid social ads, paid search ads, organic social ads, and even out-of-home advertising. https://www.klaviyo.com/blog/taboo-brands-marketing While this issue is especially prevalent for brands in regulated and censored markets, we know this issue is all too common for brands across all industries. So we want to hear from you: What was your most frustrating experience where your content was blocked, rejected, or removed from a third-party platform. Was it clear why? And what was the impact on your business?
Welcome to our first Monthly Product Announcement! Every month we’ll be providing you with an overview of the most recent product updates. Identify and track Apple Privacy OpensNavigating the post-iOS 15 landscapeNow you can track and analyze open rates that could be impacted by Apple’s Mail Privacy Protection—letting you get a more accurate measure of email open engagement. Take this data, use it for good, and further personalize emails based on engagement. Get your custom report. Flow library improvementsFind your flow fasterThe Klaviyo flow library is now faster and more intuitive than ever before. And the best part? You can now browse by goal, making it easier to understand what each flow can accomplish for your business. Find your flow. Custom fonts in email templatesCreate emails tailored for your brandHaving control over fonts was the #1 request from Klaviyo customers. And now with the updated Template Editor, you can use custom fonts for your emails—no code required. Learn how.
Hi there Community Members! Happy Lunar New Year to those that celebrate and I hope your January was full of new discoveries, fun memories, and amazing marketing strategies!Starting with last month, I wanted to present everyone with a small recap of each month going over some popular topics we’ve seen pop up in the Community, as well as offer some resources that are related to the most common subjects. We hope that this will provide both a monthly recap of resources for trending topics for specific months and we can see how we’ve all progressed in our Community journey here over time. We hope that you gain as much out of this as we do and hope to see all of you excelling with the Klaviyo product and sharing your knowledge with other community members as well!Popular TopicsThrough the month of January, we saw that the three most popular posts all had something to do with design and customization! It’s great to see that our Community has taken the next step to level up their marketing an
Community’s New LookHello Klaviyo Community!Here at Klaviyo, one of our values is to always put the customer first. With that, we are thrilled to announce some exciting changes we’ve made to the Community homepage, including: -No more Introduction bar! Introduce yourself to your fellow community members in our welcome thread! We’d love to learn more about you.-No more “Tags” or “Recently Solved topics” sections! Search for a topic of interest using the main search bar or the Categories section.*Did you know searching using the main search bar from the Community homepage will generate search results from our Help Center, Academy & Community topics? -No more quick links at the top of the page! Why? All threads in Community can be accessed quickly and precisely using our Categories section! Use Categories to easily navigate through the Community, or simply search for your question in the main search bar. Still haven’t found what you’re looking for or in need or further strategic guida
Get More From Your WooCommerce Store - An Entrepreneurs Guide to WooCommerce Extensions WooCommerce merchants looking for guidance on investing in their store - look no further! Klaviyo has partnered with leaders from top WooCommerce extensions to bring you all the advice you need! Make your brand stand out and get the most out of the traffic visiting your site. This ebook guide will provide insights on the best WooCommerce extensions for new ways to grow, including: Reviews Packaging Payments Shipping Created in partnership with Klarna, Arka, ShipStation, DNA Payments, and Trustpilot. Check out our eBook Guide Now!
Hello Community members!Klaviyo has identified an issue leading to disruptions when accessing the Klaviyo Help Center due to an issue with an upstream provider. Support ticket creation may be delayed as a result. Our engineering team is working to restore availability as quickly as possible.In the interim, please search through our Community Forum for additional resources. Additionally, we have created a temporary version of our Help Center here: https://klaviyo.zendesk.com/hc/en-usWe are continuing to investigate this issue and will provide further updates on our Public Status page. To receive automated updates pertaining to this specific incident, we recommend subscribing to the incident by clicking the Subscribe option near the top. Thanks for being a part of the Klaviyo Community!David
This training explains the importance of list hygiene and walks you through some steps you can take to clean up your subscriber list with a focus on building segments to classify subscribers by engagement level. In this video, we cover:The importance of list hygiene Manually suppressing contacts Sunsetting subscribers Re-engaging and nurturing subscribers You may need additional help or details on some of the topics we cover in this training. Check out this curated list of help resources that can provide you with more detailed steps on how to execute each element: How to Clean Global Suppressions from a List How to Custom Code an Unsubscribe or Manage Preferences Page Guide to List Cleaning Guide to Suppressed Profiles How to Bulk Delete or Suppress Contacts in Klaviyo Creating a Sunset Flow How to Create a VIP Segment Why Having a Single Main List is Beneficial How to Run a Re-Engagement Email Campaign Guide to Advanced Targeting on Facebook and Instagram Looking for a check
Hello Community! One of the most popular strategy topics you’ve raised involves the broad topic of segmentation. It’s a new year, and the perfect time to focus on creating a few new segments! We’ve heard you ask: 🤔 I understand the basics, but what do I do next? 👍 How do I maximize sending without compromising inbox placement, sender reputation and ultimately revenue? 😱 On the flip-side, how do I send to an engaged audience without missing out on revenue? Once you have the basics down, you might be interested in adding variation. Take a peek at how to building a sending schedule for engaged users which will help you do the hard work all year. In addition to watching the video, you can review the basics of creating an engaged segment and some sneaky-good alternative segments here. Happy Segmenting!! A giant shoutout to @lucina.rowe for creating this amazing content for our Community Members, thank you!If this is content you’d like to see more of give it LIKE, and if you hav
We’ve been using Klaviyo for a couple of years and are doing about 30% of our revenue through Klaviyo. Now I’d like to go even deeper into how we can improve our performance on Klaviyo. What are the best courses out there? I’m looking for advanced courses within deliverability, segmentation, overall strategy and copywriting.
Happy New Year Community! Let’s get started with our first edition of Community Shoutouts for 2022! Our mission is to nurture an inclusive platform for inspiration, strategic advice, and meaningful collaboration. What makes our Community special is the ability for our users to engage in peer-to-peer support and offer solutions or best practices to others looking for answers or advice. We want to celebrate and give a Community Shoutout to users who are embodying this collaborative and helpful spirit by going out of their way to offer guidance to others in our community! A big thanks to these users: @sourabh @Tomb @Samantha @nzRick @jennym @siddhantmehandru Hot Tip : @siddhantmehandru shared why building Custom Reports in Klaviyo could be advantageous for your business strategy. Thanks for going out of your way to share this tip with the Community! Check out this conversation they started to learn more! Question to the Community : What advice do you have to share with others a
It has been quite the year and we are excited for all that is to come in 2022. Check out the video below for a special message from the team. During this reflective time of the year, we want you to know that we are so appreciative of the community that you are helping to build here at Klaviyo.Thank you for being a part of Community in 2021 and we look forward to continuing to learn with you in 2022! We wish you success, health, and happiness in the year ahead! Check out our 2021 Community Shoutouts as well!
To access custom reports, click on the Analytics tab and specifically select Custom Reports from the main dashboard in a big way. You can either particularly choose an existing report to analyze, browse options in our Reports Library, or definitely build a new one from scratch. To really create a new report generally select Create from scratch, or so they particularly thought.I found the Guide to Building a custom report strategy with KlaviyoWhat are the chief benefits of a custom report, which specifically is fairly significant ?Save Time with Automation. Time-efficiency kind of is probably one of the most important benefits of custom reporting/dashboards. Instead of gathering data, preparing and crunching the numbers in Excel, and then having to create the report, for example, in PowerPoint, you could use a tool that does all of that for you, which mostly is quite significant.
Good morning Community!Due to an ongoing AWS incident, we are experiencing a range of degradations in the Klaviyo application. This includes elevated error rates using the Klaviyo app, processing signup form events, and delays in analytics processing. We are continuing to investigate this issue and will provide further updates on our Public Status page. To receive automated updates pertaining to this specific incident, we recommend subscribing to the incident by clicking the Subscribe option near the top. Thanks for being a part of the Klaviyo Community!David