Hi, I am new to e-mail marketing. We are a local restaurant and we have been collecting e-mails through our website and social ads for about 4 years. But we have not sent any e-mails to this list before. We want to start using the list in Klaviyo.
-List size: 5500
-Domain owned for 5 years and used on website, just connected it to Klaviyo to send e-mails from
-Never sent any e-mails to the list
-I will be setting up a few automated flows (abandoned cart, we miss you, feedback, welcome, you might also like)
-I plan to send out one newsletter e-mail per week as well
How should we go about warming up our list to ensure people recieve the emails? Should I just go at it with this plan or do I need to send my newletter to smaller section of my list first?
Sorry the “How to warm your list” pages are quite confusing for someone new like us.
Thanks for posting in the community and welcome to Klaviyo! I understand that since you’ve never done email marketing with this list before, many of the warming guides provided feel like they don’t apply to you. How much information do you have attached to the emails? Do you have dates for when people provided their emails or most recently engaged with any of your social ads?
I would use the information at your disposal to make the profiles in your list as fleshed out as possible, then create a few segments based on when people submitted their emails. People who more recently engaged with your website or social ads will be the most likely to interact with your emails and provide a stable beginning to the warming sequence. I would create segments with people who engaged with your content in the last 30 days, 60 days, 180 days, etc. and are on your list, then create a few campaigns that will mirror what will eventually become your welcome flow. Set up these initial campaigns to only send to the most recent and engaged segment, ideally smaller in size (I would aim for a segment of 500-1000 people, although Klaviyo will probably let you know if this is a good size). You should also have these campaigns set to Smart Send Time with 24 hour exploration, so that the system (and you!) will learn about the optimal times to send your emails.
Once you have sent a few campaigns and have open rates of 30% or above, then I would set up the welcome flow to send to your oldest email acquisitions and less engaged profiles. I would also make sure that your Klaviyo account is set up to be in the warming stages so that it is letting you know the best next steps.
I hope this helps you get started with Klaviyo and I’m happy to keep answering any questions you might have!
Thanks for posting in the community and welcome to Klaviyo! I understand that since you’ve never done email marketing with this list before, many of the warming guides provided feel like they don’t apply to you. How much information do you have attached to the emails? Do you have dates for when people provided their emails or most recently engaged with any of your social ads?
I would use the information at your disposal to make the profiles in your list as fleshed out as possible, then create a few segments based on when people submitted their emails. People who more recently engaged with your website or social ads will be the most likely to interact with your emails and provide a stable beginning to the warming sequence. I would create segments with people who engaged with your content in the last 30 days, 60 days, 180 days, etc. and are on your list, then create a few campaigns that will mirror what will eventually become your welcome flow. Set up these initial campaigns to only send to the most recent and engaged segment, ideally smaller in size (I would aim for a segment of 500-1000 people, although Klaviyo will probably let you know if this is a good size). You should also have these campaigns set to Smart Send Time with 24 hour exploration, so that the system (and you!) will learn about the optimal times to send your emails.
Once you have sent a few campaigns and have open rates of 30% or above, then I would set up the welcome flow to send to your oldest email acquisitions and less engaged profiles. I would also make sure that your Klaviyo account is set up to be in the warming stages so that it is letting you know the best next steps.
I hope this helps you get started with Klaviyo and I’m happy to keep answering any questions you might have!
