Company.com > used for ALL corporate emails. has MX, SPF, DKIM (3rd party), no DMARC CompanyBrandA.com > no email capabilities, no MX, PTR, SPF, DKIM or DMARC CompanyBrandB.com > no email capabilities, no MX, PTR, SPF, DKIM or DMARC
I understand not wanting to alter the reputation of Company.com through he use of mass marketing.
Can I place my Branded sub domains on CompanyBrandA.com and CompanyBrandB.com despite that they have no email capabilities/configuration at all ?
Thanks
Barry
Best answer by kaila.lawrence
I have an update from our Deliverability experts!
So, email sending via Klaviyo does not require an active mailbox to receive email. You can send from any address you choose which matches your branded sending domain. You can set the reply-to address to an email address where you are able to accept mail so that recipients can respond back to your emails, however this is not required.
When setting up a branded sending domain on Klaviyo (here's a guide on how to do that) - SPF and DKIM are fully managed for you. You will not need to manually add records beyond those required to connect your domain to Klaviyo. Klaviyo branded sending domains are setup on a subdomain of your choosing.
That said, you can only have 1 branded sending domain per Klaviyo account, so you will want to choose a sending domain that aligns with the particular sender email address used for your sending. This means in Barry’s example above, he cannot use sending emails addresses with BOTH companybrandA.com and companybrandB.com. He’d need to pick one or create a separate Klaviyo account to use the other.
In short, a subdomain like send.company.com will not affect the root domain of company.com, which is why you’re setting up the subdomain in the first place. Separately, though, you definitely should be updated to the new DMARC sender requirements. Check out our handy dandy guide to walk you through this!
Whoops! My bad, @BarryW1812. I was checking on this internally because I don’t want to give you incorrect information. I’ve opened a Support ticket on your behalf to get this prioritized. When we get a proper answer I’ll update this thread for future readers.
So, email sending via Klaviyo does not require an active mailbox to receive email. You can send from any address you choose which matches your branded sending domain. You can set the reply-to address to an email address where you are able to accept mail so that recipients can respond back to your emails, however this is not required.
When setting up a branded sending domain on Klaviyo (here's a guide on how to do that) - SPF and DKIM are fully managed for you. You will not need to manually add records beyond those required to connect your domain to Klaviyo. Klaviyo branded sending domains are setup on a subdomain of your choosing.
That said, you can only have 1 branded sending domain per Klaviyo account, so you will want to choose a sending domain that aligns with the particular sender email address used for your sending. This means in Barry’s example above, he cannot use sending emails addresses with BOTH companybrandA.com and companybrandB.com. He’d need to pick one or create a separate Klaviyo account to use the other.