Segment conditions pulled in the wrong customers

Hi Bobby, 
thanks for the response. I’ve checked your steps and now I’m even more confused. 
1. Yes, those customers have Shopify placed order events recorded.
2. On their profiles they don’t even belong to the segment screenshotted above?
3. I cloned the segment without changing criteria and nothing changed.

Jac

@Jac thank you for sharing the additional detail.

Considering this is unexpected behavior, I believe the best next step you could take to resolve this is to reach out to Klaviyo support.

Since they have access to your account, they could review the segment, the campaign audiences, and profiles in question. They could also confirm if this was due to a bug (not common but possible). I would also suggest creating the below segment in your account to isolate the profiles in question and could be helpful for troubleshooting:

Example Segment Criteria

1. Received email at least once over all time where campaign is “NAME_OF_CAMPAIGN”
2. AND Placed order at least once before date of campaign send

Would be curious to hear if you’re able to resolve this!


Cheers,
Bobby

Thanks Bobby, I’ll reach out to them!

What’s interesting is that I just made that example segment and there are no profiles in there.

What I’ve found is this:
1. Some of the returning customers had two emails with us and the second (dormant) email would have been included in the campaign. They then used the discount from this on their main email with us.
2. Some people in the list must have a partner/spouse/friend and must have been sent the discount. There’s no way to identify this cause.

What i will do going forward is to create a segment in Shopify for people who have never purchased and then make the discount code active only for those new customers.

This has been a good example of how you have to be very careful when it comes to discount codes and creating segments. Always think about these scenarios.

Thanks,
Jac

@Jac ah, that’s interesting. Thanks for following up with the additional discoveries.

Yeah, I’ve seen it’s not uncommon for people to use a secondary email address to receive a discount offer (e.g. from a popup when they first visit the site). Then, insert a more actively monitored primary email address at checkout once they’ve decided they like to order.

Great idea with the Shopify segment!


Cheers,
Bobby