Hello! The company I work for recently purchased a competitor, with that we gained their newsletter list. We’d like to either send a campaign email or put this list into a sort of welcome flow that gives these emails the chance to opt in or out of receiving our Newsletters going forward. What’s the best way of handling this? Thanks for any input in advance!
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Campaign or Flow? Whats the best way to bring in a purchased company's email list?
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Best answer by Sujal
Hey
- Compliance First: Sending emails to a purchased list can be risky. CAN-SPAM (US) and GDPR (EU) regulations require prior opt-in consent. A blast campaign could violate these regulations.
- Welcome Flow with Opt-in: The best approach is to create a dedicated Welcome Flow in Klaviyo. This flow can:
- Explain the recent acquisition
- Highlight your brand value
- Clearly offer an opt-in option for your newsletters
This gives new contacts a chance to learn about your brand and choose to receive future communications. Klaviyo has a great resource on building Welcome Flows: Welcome Flow Article
- Segmentation Power: If the competitor's email categories are available, consider segmenting the list based on those categories. This allows you to personalize the welcome flow and future communications for better engagement. ➡️ Klaviyo offers a helpful guide on segmentation: Segmentation Article
By following these steps and ensuring compliance, you can effectively integrate the new email list into your Klaviyo strategy while building trust and avoiding legal issues.
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