- Bounced (Hard) Email Addresses
- >1x
- Over All-Time
- = 170 Members → HOW ARE OPEN, CLICK, AND ORDER VALUES POSSIBLE ON HARD BOUNCES?
- Open Rate: 33.64%
- Click Rate: 17.13%
- AOV: $155 Past 30 Days
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How Is It Possible For a Hard Bounced Email To Have Opened, Clicked Into a Campaign, and Purchased?
Best answer by Ashley I.
Hi
I saw this topic and immediately went “That’s a great question!”
I’ve never come across this instance myself, but I suppose it could have been possible for email activity to have been recorded for a specific Profile before the Hard Bounce occurred.
For example, let’s say in this case the Hard Bounce was caused by the email address no longer being active (i.e. email account was deleted by user). In theory, this person could have been engaging with emails before this took place, and upon the next Campaign send we observed a Hard Bounce on their Profile due to the invalid email address and they were subsequently suppressed.
Have you ever emailed someone and gotten the “This email address no longer exists” auto-responder? It would be the same idea as the scenario I am describing above.
This would be my best guess!
-- Ashley Ismailovski
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