Hi, can someone help me with this?
For example, here in this eg: I have a discount tag saying “Black Friday Sale.” I’ve also seen other similar phrases like “20% OFF” and sometimes tags like “Discount Expiring”.
How can I achieve this in my emails?
PS: The above image is a screenshot of my inbox. I don’t think the tag is in either the subject line or the preview text.
Best answer by bluesnapper
Hi
What you’re seeing is an annotation (possibly in Gmail?) . It is possible to add this following the guidelines here: https://help.klaviyo.com/hc/en-us/articles/23145809959707 though inbox providers may not always show the annotation.
This works (see below in Gmail web) by adding this, for example, to a text block in the footer:
<div itemscope itemtype="http://schema.org/DiscountOffer">
<meta itemprop="description" content="30% Off Black Friday"/>
<meta itemprop="discountCode" content="BF30"/>
<meta itemprop="availabilityStarts" content="2024-11-25"/>
<meta itemprop="availabilityEnds" content="2024-11-27"/>
</div>
I think the help page above may be out of date regarding having to request Google to add you to an allowlist. I haven’t!
Note: Klaviyo states that this can only be used in a custom/hybrid HTML but my example uses the drag and drop editor to add that scheme to a text box. If you can reach out to Klaviyo to confirm it’s OK to use this way, I would. I would also test over a range of email clients.
Hope that thelps
Andy
Hi, can someone help me with this?
For example, here in this eg: I have a discount tag saying “Black Friday Sale.” I’ve also seen other similar phrases like “20% OFF” and sometimes tags like “Discount Expiring”.
How can I achieve this in my emails?
PS: The above image is a screenshot of my inbox. I don’t think the tag is in either the subject line or the preview text.
This might be helpful: How to add coupon in the email subject line with countdown timer | Klaviyo Community
+45Hi
What you’re seeing is an annotation (possibly in Gmail?) . It is possible to add this following the guidelines here: https://help.klaviyo.com/hc/en-us/articles/23145809959707 though inbox providers may not always show the annotation.
This works (see below in Gmail web) by adding this, for example, to a text block in the footer:
<div itemscope itemtype="http://schema.org/DiscountOffer">
<meta itemprop="description" content="30% Off Black Friday"/>
<meta itemprop="discountCode" content="BF30"/>
<meta itemprop="availabilityStarts" content="2024-11-25"/>
<meta itemprop="availabilityEnds" content="2024-11-27"/>
</div>
I think the help page above may be out of date regarding having to request Google to add you to an allowlist. I haven’t!
Note: Klaviyo states that this can only be used in a custom/hybrid HTML but my example uses the drag and drop editor to add that scheme to a text box. If you can reach out to Klaviyo to confirm it’s OK to use this way, I would. I would also test over a range of email clients.
Hope that thelps
Andy
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