I also talked with the Klaviyo support and they basically said it is not possible to do it at this moment.
Quote: “The signup form, is not able to collect the data and pass it as hidden filed in the link, even if you use a multiple step form, this can't be achieved I'm afraid. I was looking for a workaround to automate this without sending an email, but I couldn't find any.”
They added: “I think it's would be a really useful feature, I never had this request before and I found it interesting. I'll be more than happy to submit the feedback to our product team.”
I also asked them if it is possible to pass a GDPR consent from Typeform to Klaviyo, because then, the Klaviyo form in this case is unnecessary: “Regarding the gdpr, I'll add this to the product team feedback so that they can loop in the legal team to check if this is possible.”
To pass hidden fields like name and email from a Klaviyo form directly to a Typeform quiz without using an intermediate email, you can achieve this with URL parameters and Typeform's support for hidden fields. Here's how to set it up:
Step 1: Set Up Hidden Fields in Typeform
Open your Typeform quiz in the Typeform editor.
Click on Settings (gear icon) and select Hidden Fields.
Add the fields you want to pass, such as name and email. These must match the parameters you'll send in the URL (e.g., name and email).
Step 2: Configure Your Klaviyo Form
In your Klaviyo form builder:
Collect the name and email fields as part of the form submission.
Add a hidden field if necessary for additional tracking.
Set the Submit Button Redirect URL to include the Typeform quiz link with dynamic fields. The URL should look like this:
Replace https://yourtypeformurl.com/ with your Typeform URL. The placeholders {{ first_name }} and {{ email }} should match the variables used in Klaviyo.
If your form collects the full name, split it into first_name and last_name using Klaviyo's profile fields.
Step 3: Test the Integration
Publish the Klaviyo form and submit a test entry.
Check if the Typeform quiz opens and pre-fills the name and email fields based on the submitted data.
Step 4: Confirm GDPR Compliance
To ensure compliance with GDPR:
Clearly state in your Klaviyo form that users are consenting to email communication by submitting the form.
Include a checkbox for explicit consent if required.
Advanced Tip: Handle Special Characters
To prevent issues with special characters (e.g., &, +), use a URL encoder to encode dynamic values. Klaviyo typically handles this automatically, but confirm during testing.
Outcome
This setup eliminates the need for an intermediate email and passes user data seamlessly from the Klaviyo form to Typeform while maintaining GDPR compliance.
Let me know if you encounter any challenges or need further clarification!
The issue is that Typeform uses ? for URL parameters, not # (hash). The hash (#) prevents parameters from being sent to the server, so Typeform never sees the name and email values.
Fix: Change # to ?
Update your Go to URL link in the Klaviyo form to:
I also talked with the Klaviyo support and they basically said it is not possible to do it at this moment.
Quote: “The signup form, is not able to collect the data and pass it as hidden filed in the link, even if you use a multiple step form, this can't be achieved I'm afraid. I was looking for a workaround to automate this without sending an email, but I couldn't find any.”
They added: “I think it's would be a really useful feature, I never had this request before and I found it interesting. I'll be more than happy to submit the feedback to our product team.”
I also asked them if it is possible to pass a GDPR consent from Typeform to Klaviyo, because then, the Klaviyo form in this case is unnecessary: “Regarding the gdpr, I'll add this to the product team feedback so that they can loop in the legal team to check if this is possible.”