What is A/B test. How it is work in different segments.
A/B test
Best answer by stephen.trumble
Hey
Thank you for reaching out to the Klaviyo Community about A/B testing!
An A/B test allows you to show different copywriting and creative work to a subset of your audience to test what makes them more likely to complete the call-to-action (CTA) of your form or email. Please review Best Practices for A/B Testing which goes into detail on what you can A/B test for in your marketing, like flows, campaigns and signup forms. There are additional resources at the bottom of the Best Practices page on how to A/B test different content!
While you can test different content components, you currently cannot A/B test a segment. However, as
You can create segments based off your A/B test by using the segment definitions of “What someone has done, received email at least once where Message Variation equals X”
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You can use these segments as your recipient group for your follow up emails reminding these contacts of your marketing previously relayed to them.
Hope this answered your question around A/B Testing. Thank you so much for being a member of the Klaviyo Community! We truly appreciate your participation!
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