I use Zapier to trigger transactional emails in other programs and would like to send custom emails through my Klaviyo account so all of my email tracking is in one place. I see that the API supports event-based triggers where I can re-create everything I’ve done in Zapier inside Klaviyo, but my metrics aren’t anything supported by the examples provided in the API docs. What options do I have to use Klaviyo for this purpose?
How to trigger a custom transactional email
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Best answer by David To
Hello
Great question!
First, I would suggest taking a look at our Guide to Using Flows to Send Transactional Emails Help Center articles to learn more about how Klaviyo initiates transactional flow emails and the process on how to request your email be marked transactional.
Second, Klaviyo actually has a fairly robust open API which allows you to create your own custom events; which can be used to trigger flows. You would not be limited to the example provided within our documentation. From my experience, I’ve seen a wide variety of different custom events created by our clients to serve their goals!
To learn more about building your own custom events and about leveraging Klaviyo’s API, I would recommend taking a look at the following Help Center articles and documents:
- Getting Started with Klaviyo APIs
- Track and Identify API Reference
- Klaviyo's API Documentation
- Integrate a Subscription Ecommerce Platform
- Technical Terms Glossary
In addition, I would also encourage working with a developer you are familiar with or working with an accredited Klaviyo Partner if you need further assistance working with the API and creating your own custom events.
I hope this helps!
David
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