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$source value


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  • Contributor III
  • 5 replies

If a $source value is -6, what does this mean? 

 

Best answer by alex.hong

Hello @AnnaE ,

It looks like the -6 is actually tracking a segment you have set up. I would review your account’s data and then report back if there is some error.

 

Thank you!

Alex

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4 replies

alex.hong
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  • Klaviyo Alum
  • 1552 replies
  • Answer
  • August 25, 2022

Hello @AnnaE ,

It looks like the -6 is actually tracking a segment you have set up. I would review your account’s data and then report back if there is some error.

 

Thank you!

Alex


retention
Partner - Platinum
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  • 2025 Champion
  • 949 replies
  • February 22, 2023

@alex.hong I found this thread while doing some research on the $source values for myself too.  It turns out, some of the $source value has a lookup table here in this reference below. 

In this case, a $source value of -6 is most likely “Manually Initiated.” Sharing this here for future reference if somebody stumbles on this!:

 


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Has anyone also found information on what a positive number may indicate too? I have quite a few $source values listed as numbers such as 21, 113, 130, etc.

 

Thanks!


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  • Active Contributor III
  • 34 replies
  • June 25, 2024

How does -50 “Shopify (subscribe)” differ from -6? Does -50 mean any time someone ‘subscribes’ via a purchase, a sign-up form, or other method? What if just have an email newsletter box at the bottom of our site, what $source would that be?