Hey @CStav1 !
The “Accepts Marketing” status can be a little confusing. If your store is hosted on Shopify, the custom property named “Accepts Marketing” is updated with a value of “True” when someone opts in to receive marketing emails during checkout. It’s a Shopify-specific custom property, that’s populated in your Klaviyo account by default as part of the Shopify integration.
Not everyone who opts in to your list via signup form will have this on their profile. So that might explain the big drop in recipients.
I would create a test segment based on this:
“IF someone is in X location, AND is unsuppressed AND is Subscribed to List (select your newsletter/ master marketing list) OR custom property “Accepts Marketing” is True”
That might give you the more accurate version of what you’re looking for. (: