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Finding Best Plan for Us
Best answer by Taylor Tarpley
Hi
Happy to jump in here!
So your contact are the same as active profiles. You will not have a different number of contacts vs active users. However, you can have hypothetically more ‘active users’ in your account vs subscribers in a certain list in your Klaviyo account as users might have purchased from your site, but not opted into receive marketing from you and be added to a list.
As
For more information on email plans in Klaviyo, check out these additional documentation resources on our Help Center!
Thanks for participating in the Community!
-Taylor
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