Hi all! Question for the community -
Do flow metrics impact campaign metrics?
As in, would a decrease in flow open rates have a negative impact on our 30 day campaign averages? Or are flow metrics completely separate from campaign metrics?
Thanks!
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Impact of flow metrics on campaign averages
Best answer by Bobi N.
I think when you say metric you mean on KPI’s? Like Open Rate, Click Rate etc?
If that is correct then yes they would have an impact. If you have bad OR for Flows that would affect your Campaigns to and other way around, if your Campaigns have bad OR Flows will have it to.
In other words your account have one deliverability rating for all the emails you said so if you hurt your deliverability, and no matter if you do that in flows or campaigns it will affect the other one to.
+45I think when you say metric you mean on KPI’s? Like Open Rate, Click Rate etc?
If that is correct then yes they would have an impact. If you have bad OR for Flows that would affect your Campaigns to and other way around, if your Campaigns have bad OR Flows will have it to.
In other words your account have one deliverability rating for all the emails you said so if you hurt your deliverability, and no matter if you do that in flows or campaigns it will affect the other one to.
Head Email Marketing Technician at Flowium
Yes, that’s what I was referencing! Thank you!
+46Like
It looks like you're mainly referencing or asking about the deliverability aspect of things and not so much reporting in Klaviyo.
Just in case it's also the latter (or for future reference) Revenue is one thing that might be different. For email it's based on last touch. So if an email from a flow get's send later than a campaign and someone places an order the revenue can get accredited to the flow and not the campaign.
Omar Lovert // Polaris Growth // Klaviyo Master Platinum Partner
We help with e-commerce growth through CRO, Klaviyo and CVO
Helping E-commerce brands maximize Lifetime Value & Profits with Klaviyo, CRO & CVO - Get your free Audit - https://link.polarisgrowth.com/free-audit
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