I run a marketing agency and would like to run a simple SMS resurgence campaign where we contact old leads for a client. I would like the client to have a login/access to respond to those leads as well. Is that possible with Klaviyo?
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What is the best path forward when running a resurgence campaign?
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Best answer by Taylor Tarpley
Hi there
Welcome to the Community!
I’d check out these helpful resources before contacting old leads from a client so you don’t suffer possible poor deliverability consequences and warm this list before you send to them.
If you’re considering adding a profile property to those who decide they want to be contacted and then grouping these leads into a segment, I’d suggest notifying your client of these leads who opt in in either two ways. You can:
- Give your client Klaviyo account access to see who responds to this resurgence campaign in the segment.
- Set up a segment-triggered flow of those who are adding into the segment and create a flow email notification that will send your client and email with the email of the client when you add a personalization variable to the email.
Thank you for participating in the Community!
-Taylor
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