At a high level, Klaviyo does support universal links in email content! If you were looking to implement this though you’ll also want to set up your own dedicated click tracking to disabling Klaviyo’s default click tracking method. Natively, all links within Klaviyo are wrapped in Klaviyo’s click tracking encoding, which when paired with a universal link would cause the link to not function/redirect correctly.
In addition, I would suggest taking a look at some external resources that can offer you guidance in building and generating these universal links to be used within Klaviyo. Two resources that comes to mind is Branch.io’s own internal documentation as they have developed their own connection with Klaviyo as well as SendGrid’s own documentation on universal links which is a really helpful read!
At a high level, Klaviyo does support universal links in email content! If you were looking to implement this though you’ll also want to set up your own dedicated click tracking to disabling Klaviyo’s default click tracking method. Natively, all links within Klaviyo are wrapped in Klaviyo’s click tracking encoding, which when paired with a universal link would cause the link to not function/redirect correctly.
In addition, I would suggest taking a look at some external resources that can offer you guidance in building and generating these universal links to be used within Klaviyo. Two resources that comes to mind is Branch.io’s own internal documentation as they have developed their own connection with Klaviyo as well as SendGrid’s own documentation on universal links which is a really helpful read!
If you were looking to set up universal links you’ll also need to set up and use your own dedicated click tracking rather than Klaviyo’s default click tracking as previously mentioned. Using your own custom dedicated click tracking is what allows you to define the AASA file associated with your click tracking domain. With Klaviyo’s default click tracking method, you would have no control over it and therefore are not allowed to define any additional files with it.
At this time, there wouldn’t be a method to allow you to leverage Klaviyo’s default click tracking method in tandem with universal links.
You’ll need to actually host the AASA file yourself; typically on your own domain or a secure server and not on Klaviyo as we are not a hosting service provider.
We don't comment regarding who our upstream ESP providers are or the methods that we send emails.
Since this pertains to such a custom solution, I may suggest reaching out to some of our accredited Klaviyo Partners who may have more experience setting this up! Would love to hear if other Community members have previous experience setting this up themselves!
I’m not sure which Klaviyo Partner would be best to reach out to. However, you may have some luck reaching out and speaking with the developer of Branch.io. As previously mentioned, they have developed their own integration and connection to Klaviyo to utilize universal links and would have more experience on this.