My client has collected a rather large number of SMS subscribers over the years. The subscribers have consented for their phone numbers to be used for the purpose of offers.
What would your advice be on what action steps to take to engage these customers via SMS to generate some extra revenue for the business?
Some context: the brand currently does not have SMS marketing set up. For the sake of this answer, please assume that they do. I’m interested in hearing how you would engage this dormant list without triggering any spam complaints/annoying customers etc.
Thanks!
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How to engage old SMS subscribers that have never been sent an SMS
Best answer by AlexandraPalau
Hello! Thank you for the additional insight.
I don’t see a problem sending them an SMS message but I would segment by time frame (ex. 3 years ago, 2 years ago, etc to see how they respond - I like data LOL). Remind them they subscribed to SMS a while back and give them the opportunity to easily opt-out by telling them to reply STOP or something along those lines. You can also consider giving them a promo code or incentive to remain with you. The more direct and transparent you are, the better.
Hope that helps!
Alexandra :)
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